- Tracking Your SEO
It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.
Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:
* How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM
* What keywords are driving the most traffic in the category – What searches will lead visitors to your website
* How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results
* How many visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM
* How many visitors are search engine spiders/crawlers/robots – Another base line measure
* What keywords are driving traffic to your site now – If these are working, incorporating them in the SEO/SEM campaign is a must
* Unique vs. repeat visitors – Another baseline measure
* How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.
Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.
Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising. There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
The promise of
search engine optimization is that, done properly and combined with search engine marketing, it can
deliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
As IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.
Technology continues to evolve as it grows in complexity. If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!
Technology Support Services:
• Website Design
• E-commerce website design
• Flash website design
• Flash banners and Animation
• Custom Internet Solutions
• Content Management Systems
• MySQL, PHP
• Custom Programming
• Search Engine Optimization (SEO)
• E-Business Consulting
• Application & Web hosting
• Network & Security
• Maintenance
• Corporate Identity Design
• Logo Design
• Brochure Design
Gervais Group brings together top-of-the-line growth oriented IT consulting services. We help to reduce operational cost, increase business agility, and improve customer satisfaction.
We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.
We have reinvented the consulting services model with a razor-sharp focus on our clients’ business. Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.
While the primary medium for press release distribution has changed from print to digital, the value of disseminating information relating to a business’ newsworthy events is as important as ever. When released online, today’s press releases reach an audience with a scope that public relations firms of the past could only dream of. In addition to reaching target markets around the world within seconds of starting the distribution process, online press releases deliver the following benefits:
• Cost efficient distribution – Press releases can be distributed across a variety of channels at minimal cost.
• Advantages in search engine optimization – Press releases are distributed with links that go back to selected pages of the issuing website, a big factor in the algorithms that search engines use to rank stocks on their results pages.
• Increased traffic to your website – Wide distribution of press releases combined with penetration into your target market and higher visibility on search engine results pages can generate an increasing number of visitors to your site.
• Press releases build credibility and authority – The news article style in which press releases are written carries more credibility with readers than overt advertisements.
• Brand building – The publication of newsworthy events combined with authoritative and credible information can raise awareness of your brand.
Online distribution of press releases provides another channel to reach out to your target market, supplement SEO campaigns, and build the brand of your company and its products/services. For more information on incorporating the online distribution of press releases into your online marketing initiatives, call (800) 381 9358 for a free consultation.
- SEO
It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.
Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:
* How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM
* What keywords are driving the most traffic in the category – What searches will lead visitors to your website
* How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results
* How many visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM
* How many visitors are search engine spiders/crawlers/robots – Another base line measure
* What keywords are driving traffic to your site now – If these are working, incorporating them in the SEO/SEM campaign is a must
* Unique vs. repeat visitors – Another baseline measure
* How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.
Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.
Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising. There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
The promise of
search engine optimization is that, done properly and combined with search engine marketing, it can
deliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
As IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.
Technology continues to evolve as it grows in complexity. If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!
Technology Support Services:
• Website Design
• E-commerce website design
• Flash website design
• Flash banners and Animation
• Custom Internet Solutions
• Content Management Systems
• MySQL, PHP
• Custom Programming
• Search Engine Optimization (SEO)
• E-Business Consulting
• Application & Web hosting
• Network & Security
• Maintenance
• Corporate Identity Design
• Logo Design
• Brochure Design
Gervais Group brings together top-of-the-line growth oriented IT consulting services. We help to reduce operational cost, increase business agility, and improve customer satisfaction.
We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.
We have reinvented the consulting services model with a razor-sharp focus on our clients’ business. Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.
While the primary medium for press release distribution has changed from print to digital, the value of disseminating information relating to a business’ newsworthy events is as important as ever. When released online, today’s press releases reach an audience with a scope that public relations firms of the past could only dream of. In addition to reaching target markets around the world within seconds of starting the distribution process, online press releases deliver the following benefits:
• Cost efficient distribution – Press releases can be distributed across a variety of channels at minimal cost.
• Advantages in search engine optimization – Press releases are distributed with links that go back to selected pages of the issuing website, a big factor in the algorithms that search engines use to rank stocks on their results pages.
• Increased traffic to your website – Wide distribution of press releases combined with penetration into your target market and higher visibility on search engine results pages can generate an increasing number of visitors to your site.
• Press releases build credibility and authority – The news article style in which press releases are written carries more credibility with readers than overt advertisements.
• Brand building – The publication of newsworthy events combined with authoritative and credible information can raise awareness of your brand.
Online distribution of press releases provides another channel to reach out to your target market, supplement SEO campaigns, and build the brand of your company and its products/services. For more information on incorporating the online distribution of press releases into your online marketing initiatives, call (800) 381 9358 for a free consultation.
- Outsourcing
It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.
Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:
* How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM
* What keywords are driving the most traffic in the category – What searches will lead visitors to your website
* How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results
* How many visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM
* How many visitors are search engine spiders/crawlers/robots – Another base line measure
* What keywords are driving traffic to your site now – If these are working, incorporating them in the SEO/SEM campaign is a must
* Unique vs. repeat visitors – Another baseline measure
* How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.
Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.
Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising. There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
The promise of
search engine optimization is that, done properly and combined with search engine marketing, it can
deliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
As IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.
Technology continues to evolve as it grows in complexity. If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!
Technology Support Services:
• Website Design
• E-commerce website design
• Flash website design
• Flash banners and Animation
• Custom Internet Solutions
• Content Management Systems
• MySQL, PHP
• Custom Programming
• Search Engine Optimization (SEO)
• E-Business Consulting
• Application & Web hosting
• Network & Security
• Maintenance
• Corporate Identity Design
• Logo Design
• Brochure Design
Gervais Group brings together top-of-the-line growth oriented IT consulting services. We help to reduce operational cost, increase business agility, and improve customer satisfaction.
We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.
We have reinvented the consulting services model with a razor-sharp focus on our clients’ business. Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.
While the primary medium for press release distribution has changed from print to digital, the value of disseminating information relating to a business’ newsworthy events is as important as ever. When released online, today’s press releases reach an audience with a scope that public relations firms of the past could only dream of. In addition to reaching target markets around the world within seconds of starting the distribution process, online press releases deliver the following benefits:
• Cost efficient distribution – Press releases can be distributed across a variety of channels at minimal cost.
• Advantages in search engine optimization – Press releases are distributed with links that go back to selected pages of the issuing website, a big factor in the algorithms that search engines use to rank stocks on their results pages.
• Increased traffic to your website – Wide distribution of press releases combined with penetration into your target market and higher visibility on search engine results pages can generate an increasing number of visitors to your site.
• Press releases build credibility and authority – The news article style in which press releases are written carries more credibility with readers than overt advertisements.
• Brand building – The publication of newsworthy events combined with authoritative and credible information can raise awareness of your brand.
Online distribution of press releases provides another channel to reach out to your target market, supplement SEO campaigns, and build the brand of your company and its products/services. For more information on incorporating the online distribution of press releases into your online marketing initiatives, call (800) 381 9358 for a free consultation.
- Information Technology
It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.
Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:
* How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM
* What keywords are driving the most traffic in the category – What searches will lead visitors to your website
* How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results
* How many visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM
* How many visitors are search engine spiders/crawlers/robots – Another base line measure
* What keywords are driving traffic to your site now – If these are working, incorporating them in the SEO/SEM campaign is a must
* Unique vs. repeat visitors – Another baseline measure
* How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.
Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.
Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising. There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
The promise of
search engine optimization is that, done properly and combined with search engine marketing, it can
deliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
As IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.
Technology continues to evolve as it grows in complexity. If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!
Technology Support Services:
• Website Design
• E-commerce website design
• Flash website design
• Flash banners and Animation
• Custom Internet Solutions
• Content Management Systems
• MySQL, PHP
• Custom Programming
• Search Engine Optimization (SEO)
• E-Business Consulting
• Application & Web hosting
• Network & Security
• Maintenance
• Corporate Identity Design
• Logo Design
• Brochure Design
Gervais Group brings together top-of-the-line growth oriented IT consulting services. We help to reduce operational cost, increase business agility, and improve customer satisfaction.
We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.
We have reinvented the consulting services model with a razor-sharp focus on our clients’ business. Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.
While the primary medium for press release distribution has changed from print to digital, the value of disseminating information relating to a business’ newsworthy events is as important as ever. When released online, today’s press releases reach an audience with a scope that public relations firms of the past could only dream of. In addition to reaching target markets around the world within seconds of starting the distribution process, online press releases deliver the following benefits:
• Cost efficient distribution – Press releases can be distributed across a variety of channels at minimal cost.
• Advantages in search engine optimization – Press releases are distributed with links that go back to selected pages of the issuing website, a big factor in the algorithms that search engines use to rank stocks on their results pages.
• Increased traffic to your website – Wide distribution of press releases combined with penetration into your target market and higher visibility on search engine results pages can generate an increasing number of visitors to your site.
• Press releases build credibility and authority – The news article style in which press releases are written carries more credibility with readers than overt advertisements.
• Brand building – The publication of newsworthy events combined with authoritative and credible information can raise awareness of your brand.
Online distribution of press releases provides another channel to reach out to your target market, supplement SEO campaigns, and build the brand of your company and its products/services. For more information on incorporating the online distribution of press releases into your online marketing initiatives, call (800) 381 9358 for a free consultation.
- IT Consulting
It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.
Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:
* How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM
* What keywords are driving the most traffic in the category – What searches will lead visitors to your website
* How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results
* How many visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM
* How many visitors are search engine spiders/crawlers/robots – Another base line measure
* What keywords are driving traffic to your site now – If these are working, incorporating them in the SEO/SEM campaign is a must
* Unique vs. repeat visitors – Another baseline measure
* How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.
Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.
Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising. There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
The promise of
search engine optimization is that, done properly and combined with search engine marketing, it can
deliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
As IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.
Technology continues to evolve as it grows in complexity. If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!
Technology Support Services:
• Website Design
• E-commerce website design
• Flash website design
• Flash banners and Animation
• Custom Internet Solutions
• Content Management Systems
• MySQL, PHP
• Custom Programming
• Search Engine Optimization (SEO)
• E-Business Consulting
• Application & Web hosting
• Network & Security
• Maintenance
• Corporate Identity Design
• Logo Design
• Brochure Design
Gervais Group brings together top-of-the-line growth oriented IT consulting services. We help to reduce operational cost, increase business agility, and improve customer satisfaction.
We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.
We have reinvented the consulting services model with a razor-sharp focus on our clients’ business. Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.
While the primary medium for press release distribution has changed from print to digital, the value of disseminating information relating to a business’ newsworthy events is as important as ever. When released online, today’s press releases reach an audience with a scope that public relations firms of the past could only dream of. In addition to reaching target markets around the world within seconds of starting the distribution process, online press releases deliver the following benefits:
• Cost efficient distribution – Press releases can be distributed across a variety of channels at minimal cost.
• Advantages in search engine optimization – Press releases are distributed with links that go back to selected pages of the issuing website, a big factor in the algorithms that search engines use to rank stocks on their results pages.
• Increased traffic to your website – Wide distribution of press releases combined with penetration into your target market and higher visibility on search engine results pages can generate an increasing number of visitors to your site.
• Press releases build credibility and authority – The news article style in which press releases are written carries more credibility with readers than overt advertisements.
• Brand building – The publication of newsworthy events combined with authoritative and credible information can raise awareness of your brand.
Online distribution of press releases provides another channel to reach out to your target market, supplement SEO campaigns, and build the brand of your company and its products/services. For more information on incorporating the online distribution of press releases into your online marketing initiatives, call (800) 381 9358 for a free consultation.
- Online Distribution of Press Releases
It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.
Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:
* How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM
* What keywords are driving the most traffic in the category – What searches will lead visitors to your website
* How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results
* How many visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM
* How many visitors are search engine spiders/crawlers/robots – Another base line measure
* What keywords are driving traffic to your site now – If these are working, incorporating them in the SEO/SEM campaign is a must
* Unique vs. repeat visitors – Another baseline measure
* How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.
Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.
Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising. There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
The promise of
search engine optimization is that, done properly and combined with search engine marketing, it can
deliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
As IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.
Technology continues to evolve as it grows in complexity. If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!
Technology Support Services:
• Website Design
• E-commerce website design
• Flash website design
• Flash banners and Animation
• Custom Internet Solutions
• Content Management Systems
• MySQL, PHP
• Custom Programming
• Search Engine Optimization (SEO)
• E-Business Consulting
• Application & Web hosting
• Network & Security
• Maintenance
• Corporate Identity Design
• Logo Design
• Brochure Design
Gervais Group brings together top-of-the-line growth oriented IT consulting services. We help to reduce operational cost, increase business agility, and improve customer satisfaction.
We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.
We have reinvented the consulting services model with a razor-sharp focus on our clients’ business. Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.
While the primary medium for press release distribution has changed from print to digital, the value of disseminating information relating to a business’ newsworthy events is as important as ever. When released online, today’s press releases reach an audience with a scope that public relations firms of the past could only dream of. In addition to reaching target markets around the world within seconds of starting the distribution process, online press releases deliver the following benefits:
• Cost efficient distribution – Press releases can be distributed across a variety of channels at minimal cost.
• Advantages in search engine optimization – Press releases are distributed with links that go back to selected pages of the issuing website, a big factor in the algorithms that search engines use to rank stocks on their results pages.
• Increased traffic to your website – Wide distribution of press releases combined with penetration into your target market and higher visibility on search engine results pages can generate an increasing number of visitors to your site.
• Press releases build credibility and authority – The news article style in which press releases are written carries more credibility with readers than overt advertisements.
• Brand building – The publication of newsworthy events combined with authoritative and credible information can raise awareness of your brand.
Online distribution of press releases provides another channel to reach out to your target market, supplement SEO campaigns, and build the brand of your company and its products/services. For more information on incorporating the online distribution of press releases into your online marketing initiatives, call (800) 381 9358 for a free consultation.
JAVA 
MySql 
Apache 
PHP 
Wordpress 
E-Commerce 
onality Over Glamour
Keyword selection and usage, when incorporated using research and planning, can generate targeted visitors and increased conversion rates while taking shortcuts or operating with pre-conceived ideas on what will work can lead to a site’s underperformance and ultimate failure. Due to the required investments in time and money for effective search engine optimization of relevant keywords, many site owners attempt to do their own 
* Social Bookmarking - Having your site bookmarked is becoming more important as users store relevant information and share it for others to retrieve. The requirement here is that content must be interesting and add value in order to be shared.
arch engine marketing.
