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Gervais Group
Customer Relationship Management (CRM) : A database driven application utilized by companys with specific information collected about its consumers that described relationships...
GNU License : GNU GENERAL PUBLIC LICENSE Version 3, 29 June 2007 Copyright © 2007 Free Software Foundation, Inc. <http://fsf.org/> Everyone ...
SEO Company, Online Website Marketing, SEO Service... : The Gervais Group is a results-driven internet marketing company that will partner with your business to provide the most innovative an...
Services : At Gervais Group LLC, our organizational culture is based on developing our talent so that we may provide the greatest value of service...
Message from CEO : At the Gervais Group, one of America’s premier web development firms, our organizational culture was created by our collective professi...
Industries : Whatever your industry, our IT professionals can provide you with a cost effective solution that meets your business needs to create an...
About Gervais Group : Gervais Group LLC is a full service IT consulting company committed to the success of each of its clients. To that end we work as your ...
Contact Gervais Group! : Gervais Group welcome your questions and comments. Please select the type of your inquiry from the pull-down list below, fill out the r...
Gervais Group Web Marketing Portfolio : The Gervais Group provides custom website designs based on the business goals and target market of each client company with a primary f...
Careers at Gervais Group :   Gervais Group LLC is always looking for high caliber professionals to join our team. If you feel you have the talent and expe...

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Professional Website Design

Gervais Group is an Atlanta based Web Design Company that offers services for Consulting and integration, Business Intelligence, web design, technology and more.

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Search Engine Optimization

Gervais Group LLC is a premier Atlanta SEO Company offering quality search engine marketing services that will turn your website into effective sales and …

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Ecommerce & Web Development

Website Design and Development Company. SEO Company ...

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Professional Website Design

Search Engine Optimization

Ecommerce & Web Development

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Latest SEO News

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Survival of the Fittest in Web Marketing

There is no place that describes “Survival of the Fittest” better than the web. Much like... Read more

SEO Tips for What Not to Do in 2012

Looking back at some of the SEO news that took place in 2011, we have created... Read more

SEO Tips for 2012

As Google reminded all of us last February with their “Panda/Farmer” algorithm change, search engine optimization... Read more

Search Engine Friendly Website Design

Despite having built a gorgeous website full of valuable content for your existing and potential customers,... Read more

Local Search Marketing That You Can Do Today - SEO News

Local Search Marketing That You Can Do Today - SEO News

Local search marketing has become the best and most cost effective way for businesses to reach... Read more

How Your Online Marketing Strategies Should Change in 2012

The search engines led by Google are fickle masters, throwing down a Panda/Farmer-like algorithm change every... Read more

Building a Google Friendly Website

Building a Google Friendly Website

Like any business, Google attempts to provide each of its customers with an optimal user experience.... Read more

Do’s and Don’ts for SEO in 2012

Do’s and Don’ts for SEO in 2012

Let’s first take a look at what appears to be one of the major trends occurring... Read more

Get Ranked on Top Search Engines

The Gervais Group is a results-driven internet marketing company that will partner with your business to provide the most innovative and cost effective solutions available to help you reach both short and long term objectives. This results driven approach requires us to invest a significant amount of time and resources to learn as much as possible about your business, your competition, your existing customers and your target market.

It’s only with this kind of advance work that we can then bring our best ideas forward to create strategic plans that will give you the best outcomes possible while reaching the goals you’ve set. While building these strategies we keep an eye on every dollar to build the most cost effective solutions possible.  

With a challenging economy and new competitors that can pop up at any time, you need a skilled search engine marketing company that can provide the edge you need to accomplish your goals.  The Gervais Group, with proven internet marketing strategies that apply to a broad spectrum of industries, can do just that while employing tactics that also help to build the brand of your company as well as your products and/or services.

As your strategic partner, the Gervais Group brings with it an expert team of programmers, web developers, web designers and copywriters who possess in-depth knowledge of search engine optimization (SEO), search engine marketing (SEM) and every other aspect of online website marketing. As a premier SEO company, Gervais Group`s team of experts will work with you to build customized solutions to take your company’s marketing efforts to the next level and achieve all the objectives that have been set for your business.

To speak with a representative from the Gervais Group about achieving the short and long term goals of your company, call us today at (800) 381-9358.


From Internet Marketing Consulting and web design to Search Engine Optimization (SEO) and online marketing Strategies our IT consulting & SEO service covers a wide spectrum:

  • IT Consulting, Business Consulting, Process Management
  • Custom Web Design, Flash Web Design, Hosting, Custom PHP work, Database Management, Flash Intro
  • Search Engine Optimization, SEO, Internet Marketing, Pay Per Click, Ad Banners
  • Logo Design, Corporate Identity Design, Branding, Reputation Management
  • Professional Content Writing including Press & News Releases
  • Content Management Systems, Blogs, Message Board/Forum, Manageable Photo Gallery, Audio and Video Management Systems
  • Ecommerce & Shopping Cart Websites, Payment Gateway & Merchant Accounts ,
  • Custom Full IT Outsourcing Support
Local Search Marketing That You Can Do Today - SEO News
Maximizing the Benefits of RSS Feeds
Messing With Google
J.C. Penney Goes Black Hat – Internet Marketing and SEO News
Jumpstart Your SEO – SEO Industry News and Techniques
Starting Small in Social Media

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    • Tracking Your SEO
    • Search Engine OptimizationIt was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.

      Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:

      * How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM

      * What keywords are driving the most traffic in the category – What searches will lead visitors to your website

      * How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results

      * How many  visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM

      *  How many visitors are search engine spiders/crawlers/robots – Another base line measure

      *  What keywords are driving traffic to your site now – If these are working, incorporating them in   the SEO/SEM campaign is a must

      * Unique vs. repeat visitors – Another baseline measureSEO

      * How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.

      Search Engine OptimizationSearch engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.

      Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising.  There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
      The promise of search engine optimization is that, done properly and combined with search engine marketing, it can SEO Companydeliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
      The nature of search engine optimization also means that the website will be optimized for the user experience as well.

      IT OusourcingAs IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.

      IT Technology by Gervais Group LLC - Seo CompanyTechnology continues to evolve as it grows in complexity.  If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!

       

      Technology Support Services:


      • Website Design
      • E-commerce website design
      • Flash website design
      • Flash banners and Animation
      • Custom Internet Solutions
      • Content Management Systems 
      • MySQL, PHPIT Technology - SEO Company
      • Custom Programming
      • Search Engine Optimization (SEO)

      • E-Business Consulting
      • Application & Web hosting
      • Network & Security
      • Maintenance 
      • Corporate Identity Design 
      • Logo Design 
      • Brochure Design

      SEO Tips

      Gervais Group brings together top-of-the-line growth oriented IT consulting services.  We help to reduce operational cost, increase business agility, and improve customer satisfaction.
      We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.

       

      We have reinvented the consulting services model with a razor-sharp focus on our clients’ business.  Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.

       

    • SEO
    • Search Engine OptimizationIt was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.

      Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:

      * How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM

      * What keywords are driving the most traffic in the category – What searches will lead visitors to your website

      * How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results

      * How many  visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM

      *  How many visitors are search engine spiders/crawlers/robots – Another base line measure

      *  What keywords are driving traffic to your site now – If these are working, incorporating them in   the SEO/SEM campaign is a must

      * Unique vs. repeat visitors – Another baseline measureSEO

      * How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.

      Search Engine OptimizationSearch engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.

      Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising.  There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
      The promise of search engine optimization is that, done properly and combined with search engine marketing, it can SEO Companydeliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
      The nature of search engine optimization also means that the website will be optimized for the user experience as well.

      IT OusourcingAs IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.

      IT Technology by Gervais Group LLC - Seo CompanyTechnology continues to evolve as it grows in complexity.  If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!

       

      Technology Support Services:


      • Website Design
      • E-commerce website design
      • Flash website design
      • Flash banners and Animation
      • Custom Internet Solutions
      • Content Management Systems 
      • MySQL, PHPIT Technology - SEO Company
      • Custom Programming
      • Search Engine Optimization (SEO)

      • E-Business Consulting
      • Application & Web hosting
      • Network & Security
      • Maintenance 
      • Corporate Identity Design 
      • Logo Design 
      • Brochure Design

      SEO Tips

      Gervais Group brings together top-of-the-line growth oriented IT consulting services.  We help to reduce operational cost, increase business agility, and improve customer satisfaction.
      We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.

       

      We have reinvented the consulting services model with a razor-sharp focus on our clients’ business.  Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.

       

    • Outsourcing
    • Search Engine OptimizationIt was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.

      Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:

      * How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM

      * What keywords are driving the most traffic in the category – What searches will lead visitors to your website

      * How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results

      * How many  visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM

      *  How many visitors are search engine spiders/crawlers/robots – Another base line measure

      *  What keywords are driving traffic to your site now – If these are working, incorporating them in   the SEO/SEM campaign is a must

      * Unique vs. repeat visitors – Another baseline measureSEO

      * How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.

      Search Engine OptimizationSearch engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.

      Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising.  There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
      The promise of search engine optimization is that, done properly and combined with search engine marketing, it can SEO Companydeliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
      The nature of search engine optimization also means that the website will be optimized for the user experience as well.

      IT OusourcingAs IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.

      IT Technology by Gervais Group LLC - Seo CompanyTechnology continues to evolve as it grows in complexity.  If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!

       

      Technology Support Services:


      • Website Design
      • E-commerce website design
      • Flash website design
      • Flash banners and Animation
      • Custom Internet Solutions
      • Content Management Systems 
      • MySQL, PHPIT Technology - SEO Company
      • Custom Programming
      • Search Engine Optimization (SEO)

      • E-Business Consulting
      • Application & Web hosting
      • Network & Security
      • Maintenance 
      • Corporate Identity Design 
      • Logo Design 
      • Brochure Design

      SEO Tips

      Gervais Group brings together top-of-the-line growth oriented IT consulting services.  We help to reduce operational cost, increase business agility, and improve customer satisfaction.
      We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.

       

      We have reinvented the consulting services model with a razor-sharp focus on our clients’ business.  Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.

       

    • Information Technology
    • Search Engine OptimizationIt was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.

      Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:

      * How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM

      * What keywords are driving the most traffic in the category – What searches will lead visitors to your website

      * How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results

      * How many  visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM

      *  How many visitors are search engine spiders/crawlers/robots – Another base line measure

      *  What keywords are driving traffic to your site now – If these are working, incorporating them in   the SEO/SEM campaign is a must

      * Unique vs. repeat visitors – Another baseline measureSEO

      * How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.

      Search Engine OptimizationSearch engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.

      Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising.  There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
      The promise of search engine optimization is that, done properly and combined with search engine marketing, it can SEO Companydeliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
      The nature of search engine optimization also means that the website will be optimized for the user experience as well.

      IT OusourcingAs IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.

      IT Technology by Gervais Group LLC - Seo CompanyTechnology continues to evolve as it grows in complexity.  If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!

       

      Technology Support Services:


      • Website Design
      • E-commerce website design
      • Flash website design
      • Flash banners and Animation
      • Custom Internet Solutions
      • Content Management Systems 
      • MySQL, PHPIT Technology - SEO Company
      • Custom Programming
      • Search Engine Optimization (SEO)

      • E-Business Consulting
      • Application & Web hosting
      • Network & Security
      • Maintenance 
      • Corporate Identity Design 
      • Logo Design 
      • Brochure Design

      SEO Tips

      Gervais Group brings together top-of-the-line growth oriented IT consulting services.  We help to reduce operational cost, increase business agility, and improve customer satisfaction.
      We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.

       

      We have reinvented the consulting services model with a razor-sharp focus on our clients’ business.  Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.

       

    • IT Consulting
    • Search Engine OptimizationIt was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium.

      Tracking the available information allows for extensive testing on what is working and what isn’t which, in turn, will increase the efficiency of advertising and marketing efforts. The list of what can be tracked and tested is quite long but includes the following:

      * How much traffic is there for the business category – This can determine the overall size of the online market, the budget required, and/or the viability of SEO/SEM

      * What keywords are driving the most traffic in the category – What searches will lead visitors to your website

      * How much competition is there for specific keywords – Going after highly competitive keywords in an SEO strategy may be counter-productive due to the high amount of resources and time required to move up in search engine rankings. Focus on can provide more immediate results

      * How many  visitors are coming to the site – Provides a base line to measure against for effectiveness of SEO/SEM

      *  How many visitors are search engine spiders/crawlers/robots – Another base line measure

      *  What keywords are driving traffic to your site now – If these are working, incorporating them in   the SEO/SEM campaign is a must

      * Unique vs. repeat visitors – Another baseline measureSEO

      * How long do visitors stay at the site – This can determine the effectiveness of keywords, possibly used in Pay-Per Click, the “stickiness” of the site, or whether there are navigation issues. If visitors are bouncing back off of the site within seconds, the keywords being used could be too broad in nature.

      Search Engine OptimizationSearch engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.

      Search Engine Optimization is both a practice and industry that shows no sign of slowing down. Whether business owners are using their website to promote their physical storefront location or the website itself, getting seen by people searching for products and services offered by the business is the next wave of advertising.  There is no doubt that most modern business plans contain the goal of implementing a website to represent their business.
      The promise of search engine optimization is that, done properly and combined with search engine marketing, it can SEO Companydeliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
      The nature of search engine optimization also means that the website will be optimized for the user experience as well.

      IT OusourcingAs IT service solution leaders, we use our technology experience to create efficiency resulting in cost reduction for our clients. We use advanced methodologies and take a holistic approach to our work. The goals and challenges of our clients are always foremost in our minds. The hallmarks of our business are superior resources, agility, flexibility and capability. We are a mature player in the IT outsourcing marketplace. Our IT service management system ensures complete customer satisfaction leading to a mutually beneficial long-term relationship.

      IT Technology by Gervais Group LLC - Seo CompanyTechnology continues to evolve as it grows in complexity.  If a company fails to keep up with technology trends it will rapidly fall behind its competition. The Gervais Group creates strategic IT partnerships to help you stay ahead of the curve. As technology leaders, we give our clients the advantage they need to attract more business and build customer loyalty. We invite you to make us your IT partner. We’re just a click away!

       

      Technology Support Services:


      • Website Design
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      • Flash banners and Animation
      • Custom Internet Solutions
      • Content Management Systems 
      • MySQL, PHPIT Technology - SEO Company
      • Custom Programming
      • Search Engine Optimization (SEO)

      • E-Business Consulting
      • Application & Web hosting
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      • Corporate Identity Design 
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      SEO Tips

      Gervais Group brings together top-of-the-line growth oriented IT consulting services.  We help to reduce operational cost, increase business agility, and improve customer satisfaction.
      We take an analytical approach to understanding your business problems. The end result is a very practical and actionable plan designed to meet your goals. As IT leaders, we utilize a hands-on approach, taking advantage of the best IT implementation tools, methodologies and framework.

       

      We have reinvented the consulting services model with a razor-sharp focus on our clients’ business.  Our clients’ companies will become stronger and have an edge in the market that can be measured in increased sales and profitability.

       

    SEO & Internet Marketing Advantages

    • Habitual SEO
    • SEO
    • Web Design
    • Benefits of SEO
    • SEO Mistakes
    • SEO vs PPC
    • Social Media Marketing

    SEO Company

    A common misunderstanding regarding search engine optimization is that doing it once is going to suffice and high page rankings will automatically follow. The reality is that SEO is an ongoing process that requires constant testing, man-hours, and analysis in order to provide the best results possible. The countless moving parts of SEO also require monitoring due to the changes in the search engine landscape and how they might apply to both you and your competition. 
    This is habitual search engine optimization and it requires constant attention to provide consistently superior results. The margin of keyword battles that have been won consistently and decisively may narrow. New search engines like Microsoft’s “Bing” get introduced. You add a new and unique product that can’t be optimized with the keywords you’re using currently.

    * Analysis – Analysis of keywords and phrases is the foundation of successful search engine optimization. Focusing time and money on winnable searches versus highly competitive ones will prove to be more cost effective and result in a much higher return on investment. High rankings on search engine results pages from going after less competitive keywords will also occur much faster.


    * Research – It’s imperative to stay current with what is working in search engine optimization. Knowing how Bing is different from Google for instance, can give you an advantage over competitors and access to new visitors. Another dynamic area is social media. Knowing how and where to maximize your optimization efforts can be the difference between success and failure. Only by doing some advance research will you be able to tell which platform will deliver optimal results as the difference in user demographics varies widely between MySpace, Facebook, and Twitter.


    * Tweaking - Google provides a ton of free data. They have tools available that will tell you what keywords you are ranking for, which keywords are driving traffic to your site and which ones aren’t, which pages have been indexed, where inbound links are coming from, and where the problems are on your site. Watching for shifts in keyword tendencies, making adjustments, and making sure your site is maintained can make a huge difference in driving both new and repeat traffic to your site.


    * Testing – Test everything you do in your search engine optimization efforts. What was working at one point may not always work but you won’t know it unless you’re constantly testing results. Trends may go the other way as well, where terms that haven’t tested well previously start yielding traffic and conversions as a result of higher visibility and branding efforts. Testing to see where visitors are bouncing off of the site can provide intelligence on weak areas of the site and determine where fixes are needed to make the site stickier. Additionally, testing allows the website owner to know what’s working and to concentrate resources on those areas.

    SEO Company
    Search engine optimization requires constant attention to provide consistently superior results. Only by making SEO a habitual practice can a website owner maximize efforts, resources, and outcomes to keep traffic and conversions growing quarter to quarter. In many cases, the work required for habitual SEO can be too prohibitive to be done properly in-house. The Gervais Group specializes in all the areas of habitual search engine optimization, generating superior results on a consistent basis.Gervais Group LLC is an SEO Company. Call Gervais Group today at (800)-381-9358

     

    The promise of search engine optimization is that, done properly and combined with search engine marketing, it can deliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.

     

    Search Engine Optimization

    Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content. 

    Website development is the most important part of developing an internet presence. Without a nice looking design and a functional website, you cannot have a web presence. Finding a web development company to build a nice web site is the easy part. Unfortunately having a beautiful looking website is just not enough. It can have all of the greatest functions in the industry and that will all mean nothing if people do not visit the website. This is where web design for search engines becomes important.

    FunctiWeb Designonality Over Glamour

    A lot of the flash elements and glamour that you can find on a lot of websites are not going to get you rankings in the search engines. Some programming languages such as Java Script are not supported by the search engines. While it is okay to have some of these elements, it is important not to over do it. Not only that, but you need your website to be fully functional to all of your users. Be aware, that not everyone has fast internet connections. Loading time is a big issue with a lot of websites.

    When all said in done, you have a very important job when it comes to having someone build your website. You have the job of making sure you hire someone that will do it the right way. All you have to do is make sure they know what is important. If they are aware of the importance of search engines and how they work, you know they are on the right track with good web design.

    Search functions are now used daily by at least 57% of people on the web, second only to checking email at 80% of daily users. Over 80% of internet users rely on search engines and directories to locate websites, products, and services on the web. The key to being one of the companies that gets found in these types of searches is search engine optimization

    The internet now has billions of pages of content and millions of people searching through millions of businesses who are, in turn, trying to connect with them. The sheer size of the amount of information to be sifted through requires the use of search engines to simplify the process. What search engine optimization does in that light is to make it easy for consumers to find your company by putting it in a position of prominence on the pages of search engines. Position on the pages of search engines is much like the old saying about the 3 most important things in real estate; location, location, and location. It’s well documented that when people search for anything on the web approximately ninety percent will look at only page one on the search engine for their keyword searches. Nine percent stop at page two. With that in mind, a website must be search engine optimized and search engine marketed to be in the top ten spots (page one) for relevant keyword searches.
    Placement on page one in organic search also carries the benefit of third party validation in the minds of people searching the web. Whether subconscious or not, the validation comes from the fact that the website has made the “top ten” out of all the competitors in the field and therefore must be worthy of consideration. This is especially helpful for businesses that are not yet household names.
    The practice of search engine optimization also means that the website will be optimized for the user experience as well. A visitor will decide whether to stay on a website or go elsewhere within the first three to seven seconds on the site. Optimization of the site can very quickly let that visitor know that the site has what they are looking for, that navigating to what they are searching for is fast and simple, and that they can trust your offerings enough to make a purchase or leave behind their contact information for future communication.
    Gervais Group - SEO and Internet MarketingSearch engine optimization delivers benefits that pre-internet business owners could only dream of. The idea that products and services can be shopped for and purchased by a consumer without any kind of interaction with employees would have been pure fantasy at that time. Search engine optimization can now deliver an unlimited number of qualified visitors and consumers to a company’s website at a time when a good portion of the sales work is done. These visitors often arrive at the site having already done their research and have made the decision to buy. For business owners it doesn’t get any better than that. Contact Gervais Group today and let us be your seo company.

    SEO MistakesKeyword selection and usage, when incorporated using research and planning, can generate targeted visitors and increased conversion rates while taking shortcuts or operating with pre-conceived ideas on what will work can lead to a site’s underperformance and ultimate failure. Due to the required investments in time and money for effective search engine optimization of relevant keywords, many site owners attempt to do their own SEO projects and make the following mistakes:

    * Getting dense on keywords – This kind of activity presents a couple of critical problems, the first being that search engines can decide that the site is “stuffed” with keywords and penalize it, resulting in a drop in rankings. The second, and most important issue is that content with overly dense keyword concentration can be awkward and amateurish, resulting in a poor user experience. Page visitors decide very quickly on whether to stay or leave, largely due to the content in front of them. Repetitive keyword use will turn an interested visitor into a departure with the click of a button thus negating any and all search engine optimization efforts.


    * Making assumptions on which keywords will work – Have your SEO Companyresearch which keywords will drive visitors to the site and conversions once they have arrived. When keywords are selected by pure guesswork the end results are usually terms which are too broad, too narrow, or overly competitive. Broad search terms might generate traffic but visitors will bounce off quickly while narrow and competitive terms typically result in minimal traffic. Keyword research will find terms which can generate targeted traffic with appropriate investments of time and money.


    * Impatience – Search engine optimization and marketing are time intensive endeavors which can require hundreds of hours of labor for content creation, link building, and other activities. Many site owners make the mistake of getting impatient with the process and either change strategies, start making changes to the site, or quit the project. Using search engine placement ads is a great way to get on the front page in the sponsored links section while waiting for the results in organic search.


    * Letting content go stale – Search engine optimization, even after making the front pages of the search engines, is an ongoing process requiring consistently fresh content. Regardless of how great your starting content may be, it needs to be supplemented on a regular basis. The implementation of new content works both to satisfy the search engines and to keep visitors coming back to site. Neglecting to add fresh content will result in the site being ignored by search engines and visitors alike.

    These are all avoidable mistakes which will continue to be made by website owners across the web. Working with an SEO Company which can provide guidance, research, and an honest appraisal of the cost and time required for a successful campaign will go a long way toward achieving the objectives you set for your website. For a free consultation on optimizing your site, call The Gervais Group at  1-(800)-381-9358

    The Power of Going Organic (versus going Pay Per Click)


    As the general sophistication level of search engine users increases, so does the proportion of searchers who favor organic search listings over sponsored and Pay-per-Click ads. This trend is gaining traction for one primary reason; that the top organic listings are perceived as being the most popular sites for the relevant keywords carrying potentially millions of quasi third party endorsements as opposed to paid ads placed by the online businesses themselves. The power of going organic over paid advertising is borne out by the following statistics:

    • JupiterMedia has stated that five out of six commercial purchases which originated from search come from organic search listings. (http://www.seobook.com/archives/000422.shtml)
    • As search experience for users increases, the distinction between “unbiased” organic listings versus paid advertisements becomes clearer. The result is a growing distrust of paid ads to the extent that 72.3% of search engine users indicated that they felt that Google's organic listings were more relevant than their paid results. (http://www.iprospect.com/premiumPDFs/iProspectSurveyComplete.pdf)
    • A recent study found that companies at the top of search rankings in organic search were being given brand equity by search engine users. In the study, thirty six percent of search engine users felt that companies occupying the first listing on the search engine results pages were the leaders in their respective fields. (http://www.iprospect.com/premiumPDFs/WhitePaper_2006_SearchEngineUserBehavior.pdf)
    • In a study by Eyetools, it was revealed that 75% of all searches favored organic listings due to the reading habits of visitors on search engine results pages. (http://eyetools.com/research_google_eyetracking_heatmap.html)
    • According to The iProspect Search Engine User Behavior Study, conducted by Jupiter Research, 80% of search engine users reported that they never click on PPC results. (http://www.iprospect.com/premiumPDFs/WhitePaper_2006_SearchEngineUserBehavior.pdf)
    • The study also found that 37 percent of search engine users “associate appearance at the top of organic search results with a company’s leadership within its industry or category”.


    These statistics indicate that Pay per Click and sponsored advertising are much better suited as strategies intended to support organic search engine optimization efforts. These supporting strategies can play an important role in a search engine marketing campaign, especially at its initial stages while organic traction is being developed.

    Google “Likes” Facebook and the rest of the social media sites. With this in mind, gearing search engine marketing (SEM) efforts toward the inclusion of certain aspects of social media not only makes sense, it may be a critical factor in determining the success of an SEO campaign. Social Media Marketing Company

    As the search engines continue to give more weight to the content generated on social media channels, the benefits of emphasizing these sites will continue to grow. Specifically, building links through the wide variety of social media sites will not only increase page rankings and traffic, the practice help to expand your reach, your influence, and your credibility.

    Here are some of the ways you can build these links:

    Social Networking SEO Marketing* Social Bookmarking - Having your site bookmarked is becoming more important as users store relevant information and share it for others to retrieve. The requirement here is that content must be interesting and add value in order to be shared.

    * Presence on social news sites – These sites take news stories submitted by users which are then ranked by popularity. Popular news links are great for building credibility and score well in the context of seSocial Media Marketingarch engine marketing.

    * Develop a Facebook page – Creating a page for your company allows for another venue to add videos, updates, product releases, and news.

    As the search engines give increasing value to social media, search engine marketing practices must adapt to include these sites. It’s still early in the game and the benefits of developing a presence on these sites will continue to grow, especially for those who move quickly.

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