Monthly Archives: August 2009

Six Common Questions on Search Engine Marketing

Posted on August 31, 2009 by Gervais Group

How is search engine marketing (SEM) different than search engine optimization (SEO)? Search engine marketing refers to optimization practices that take place off the website. Whereas SEO organizes the pages on the website for both the search engine spiders and … Continue reading →

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Secrets of Search Engine Optimization and AIDA Revealed!

Posted on August 28, 2009 by Gervais Group

How about that for a shameless, attention getting title? The truth is, regardless of how many visitors your search engine optimization and marketing company’s efforts drive to your site, it won’t matter unless you can grab their attention within three … Continue reading →

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Undeliverable Promises Made by an SEO Company

Posted on August 26, 2009 by Gervais Group

Companies offering SEO services can typically be divided into two categories; those that deliver on their promises of meaningful search engine optimization and those that don’t. Fortunately, weeding out the companies that won’t deliver meaningful results can be as easy … Continue reading →

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Benefits Two Through Six of Search Engine Optimization

Posted on August 24, 2009 by Gervais Group

Search engine optimization carries many benefits beyond the big one; targeted traffic. These benefits can sometimes be overlooked as focus can often be locked on how many visitors come to the site each day but they can prove to be … Continue reading →

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SEO and Google Caffeine

Posted on August 21, 2009 by Gervais Group

Google has lifted the veil, a little bit, on the changes set to take place with the implementation of its update on search technology called “Google Caffeine”. The secret project is the next generation for web search which will mostly … Continue reading →

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Five Big SEO Mistakes that will Turn off Your Visitors

Posted on August 17, 2009 by Gervais Group

Writing for search engine optimization, more than ever, is a balance of art and science. While the science applies to predominantly toward the search engines, the art pertains to the content your visitors see once they arrive at your site. … Continue reading →

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