Gervais Group News
Author Archives: Gervais Group
Starting Small in Social Media
When a small business owner sees a case study on the success a company like “Sprinkles” is experiencing with social media, the natural reaction is to prepare for a launch into social media hoping for the same results. The problem … Continue reading
Posted in internet marketing advertising, internet marketing business, Internet Marketing Company, internet marketing tools, marketing consultant, Online Marketing, Online Marketing Company, Search Engine Marketing, SEO Marketing Company, web internet marketing, Web Site Marketing
Tagged social media, Social Media Marketing
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Messing With Google
There are always people looking to build a better mousetrap in SEO. The problem is that many of these mousetraps fall into the black hat category of SEO practices. Here are a couple of practices related to link building that … Continue reading
Posted in SEO, SEO Industry News, SEO Marketing Company, seo services, seo techniques, seo tips
Tagged google, internet marketing, internet marketing strategy, optimization, Search Engine Optimization, search engine optimization articles, search engine optimization expert, search engine optimization how to, search engine optimization tip, search engines, SEO, seo campaign, seo company, SEO Marketing Company, seo techniques, site, Website
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Maximizing the Benefits of RSS Feeds
RSS, the acronym for “real simple syndication”, is an automatic feed which provides online content publishers the chance to stay in touch with their target audience on a regular basis. When visitors arrive at a website with an RSS option, … Continue reading
Posted in Online Marketing, SEO, SEO Marketing Company, Web Site Marketing
Tagged feed, news, process, rss, rss feed, SEO, seo services, seo techniques, seo tips, techniques, Website, website marketing
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Making The Best Out of a Small Budget For SEO – SEO Strategies and Techniques
While the internet may be considered as a level playing field, the big boys are still the big boys and going head to head with them in an SEO campaign is a sure way to blow through your SEO budget … Continue reading
Posted in SEO, seo company, SEO Industry News
Tagged business, company, internet marketing, keyword search, local, local seo, long tail keywords, marketing, SEO, seo company, seo services, seo strategy, services
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Jumpstart Your SEO – SEO Industry News and Techniques
The search engine optimization process typically does not produce results overnight but there are several actions you can take to speed things along. Here are some of the actions that can give your search engine optimization campaign a jumpstart: * … Continue reading
J.C. Penney Goes Black Hat – Internet Marketing and SEO News
When it was noticed that J.C Penney was outranking Samsonite’s website for the keyphrase “Samsonite carry-on luggage”, the New York Times started an investigation on how the retail store was ranked number one in Google for hundreds of other search … Continue reading
Posted in Search Engine Optimization, SEO, seo company, SEO Industry News, SEO Marketing Company
Tagged company, google, jc penny, news, pr, SEO, seo campaign, seo company, seo techniques, techniques, Website
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Incompetence and Dirty Pool in SEO
Failed relationships between businesses and their SEO provider usually have a bunch of common traits between them. J.C. Penney’s recent SEO problems with their provider are a high profile example of SEO gone wrong that ends up damaging a company … Continue reading
Improving On Site Conversions – SEO Industry News
With all the time and effort spent on the SEO that drives traffic to a website, it only makes sense to maximize the conversion rate of the people that arrive. This requires many things, the most important being a fundamental … Continue reading
Posted in SEO, seo company, SEO Industry News, SEO Marketing Company, seo services
Tagged business, conversion, internet, internet marketing, marketing, on site, Online Marketing, search engine optimization and seo, search engine optimization consultants, search engine optimization expert, search engine optimization tutorial, SEO, seo company, seo news, seo services, website seo
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How to Determine if Google’s Changes are Cutting Your Traffic
Google’s Panda/Farmer algorithm change has reverberated across the web as site owners scramble to determine whether they’re going see their traffic dwindle to a trickle. To make this determination, the first step is to locate precisely where the problem is … Continue reading
Posted in Online Marketing, Online Marketing Company, SEO, seo company, SEO Consultants, SEO Industry News, SEO Marketing Company
Tagged algorithm, algorithm change, business, google, google algorithm, internet marketing, marketing, news, Online Marketing, panda, Search Engine Marketing, Search Engine Optimization, search engine optimization seo, search engine optimization strategy, SEO, seo companies, seo company, seo industry news, seo news, SEO optimization, website seo
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How Not to Build Inbound Links – SEO Industry News
The rather mundane topic of inbound links has been in the SEO headlines lately, not because of their benefits but because of the big names that have been using them improperly. JC Penney, Overstock, and Forbes have all been penalized … Continue reading