Author Archives: Gervais Group

How Google can Hurt Your SEO Efforts

The Google algorithm is always changing with tweaks so subtle that they’re usually noticed only by the small slice of site owners that they affect. By comparison, the recent algorithm changes, dubbed Panda/Farmer, was as subtle as a neutron bomb … Continue reading

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Google Throws its Weight Around

Google recently made what many estimate is the biggest change ever to the algorithm it uses to rank search results. Google’s algorithm changes are usually subtle or are targeted at a narrow slice of search engine results but this change … Continue reading

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Google Slaps EzineArticles – SEO and Internet Marketing News

Google’s recent algorithm change, which targeted “content farms” like EzineArticles.com and Mahalo, has drastically reduced the traffic to these sites causing a scramble to recover lost rankings. EzineArticles CEO Chris Knight posted a blog on the site about how the Google … Continue reading

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Flash, SEO and Your Website

Flash is, well, flashy and can do some really cool things while making a site look great. Bouncing balls, puzzles, golf etc. can be fun to goof off with when surfing around the web. A lot of CEO’s who see … Continue reading

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Evolving SEO in 2011 – Gervais Group LLC

Search engine optimization evolves both gradually and suddenly as witnessed by Google’s recent Panda/Farmer update. Expect the following changes to continue into the rest of 2011 and beyond. * Pay per Click (PPC) will get more expensive – Competition in … Continue reading

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Doing the Groundwork Prior to Starting Your SEO Campaign – SE Marketing Advice

Having a website without doing the lead groundwork on how to best utilize it will almost always fail to earn a business any attention, build its brand, or add to the bottom line. If search engine optimization efforts are going … Continue reading

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The On Site Optimization Checklist

As search engines increasingly focus on user experience and their ability to deliver exactly what people are looking for, searchers have become quicker to react when they don’t see immediate relevance for their search terms. This reaction quickness now means … Continue reading

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Five Huge Website Mistakes

It doesn’t matter what kind of whiz-bang special effects you have on your site if traffic isn’t arriving or, if it is, they’re not staying around long enough to convert. There is an infinite amount of ways for websites to … Continue reading

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Social Media Marketing

Social media sites such as Facebook, Twitter, and LinkedIn are quickly replacing traditional means of communication, including email, as the favored way for people to stay in contact with each other. The sites allow for community building efforts in a … Continue reading

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Professionals and Amateurs in SEO

The field of search engine optimization is can be divided into three categories; the professional SEO companies, the newcomers, and the do it yourselfers. Each of the levels of expertise can be categorized by skill levels, resources, and experience which … Continue reading

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