Category Archives: internet marketing advertising

Starting Small in Social Media

Posted on August 9, 2011 by Gervais Group

When a small business owner sees a case study on the success a company like “Sprinkles” is experiencing with social media, the natural reaction is to prepare for a launch into social media hoping for the same results. The problem … Continue reading →

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Flash, SEO and Your Website

Posted on April 26, 2011 by Gervais Group

Flash is, well, flashy and can do some really cool things while making a site look great. Bouncing balls, puzzles, golf etc. can be fun to goof off with when surfing around the web. A lot of CEO’s who see … Continue reading →

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The On Site Optimization Checklist

Posted on June 20, 2010 by Gervais Group

As search engines increasingly focus on user experience and their ability to deliver exactly what people are looking for, searchers have become quicker to react when they don’t see immediate relevance for their search terms. This reaction quickness now means … Continue reading →

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Five Huge Website Mistakes

Posted on June 10, 2010 by Gervais Group

It doesn’t matter what kind of whiz-bang special effects you have on your site if traffic isn’t arriving or, if it is, they’re not staying around long enough to convert. There is an infinite amount of ways for websites to … Continue reading →

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Social Media Marketing

Posted on June 3, 2010 by Gervais Group

Social media sites such as Facebook, Twitter, and LinkedIn are quickly replacing traditional means of communication, including email, as the favored way for people to stay in contact with each other. The sites allow for community building efforts in a … Continue reading →

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How to Tell When Your Site is About to get Blacklisted, De-listed, or Banned

Posted on March 28, 2010 by Gervais Group

While a high percentage of websites need never to worry about these outcomes, there those that should. The developments that usually put a website into this kind of predicament typically run along similar themes: 1) The website owner decides that … Continue reading →

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Combining Search Engine Optimization, Sponsored Ads, and Pay per Click Strategies

Posted on March 7, 2010 by Gervais Group

Once the decision has been made to use search engine marketing to raise the ranking and visibility of a site, the next question asked is, “What are the best and fastest ways get results?” Considering that search engine results pages … Continue reading →

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Three Reasons to Hire a Professional SEO Consultant

Posted on March 2, 2010 by Gervais Group

Business owners usually succeed by playing to their strengths while delegating work outside their areas of expertise to others who are either more capable and/or less costly in terms of handling specific tasks. When considerations are being made as to … Continue reading →

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Keyword Research and Successful Search Engine Optimization

Posted on March 1, 2010 by Gervais Group

For some of those not working with a search engine optimization company, keyword research is a simple process of either choosing search terms with the highest traffic counts or writing down a list of terms assumed to be relevant to … Continue reading →

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Six Steps Toward Successful Search Engine Marketing

Posted on February 23, 2010 by Gervais Group

Search engine marketing, as a subset of search engine optimization, can be broken into a six step process. Whether website owners decide to take all six steps on their own or bring in a professional SEO company to assist on … Continue reading →

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