Category Archives: Internet Marketing Company

Starting Small in Social Media

Posted on August 9, 2011 by Gervais Group

When a small business owner sees a case study on the success a company like “Sprinkles” is experiencing with social media, the natural reaction is to prepare for a launch into social media hoping for the same results. The problem … Continue reading →

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How Google can Hurt Your SEO Efforts

Posted on May 19, 2011 by Gervais Group

The Google algorithm is always changing with tweaks so subtle that they’re usually noticed only by the small slice of site owners that they affect. By comparison, the recent algorithm changes, dubbed Panda/Farmer, was as subtle as a neutron bomb … Continue reading →

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Social Media Marketing

Posted on June 3, 2010 by Gervais Group

Social media sites such as Facebook, Twitter, and LinkedIn are quickly replacing traditional means of communication, including email, as the favored way for people to stay in contact with each other. The sites allow for community building efforts in a … Continue reading →

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How to Tell When Your Site is About to get Blacklisted, De-listed, or Banned

Posted on March 28, 2010 by Gervais Group

While a high percentage of websites need never to worry about these outcomes, there those that should. The developments that usually put a website into this kind of predicament typically run along similar themes: 1) The website owner decides that … Continue reading →

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Combining Search Engine Optimization, Sponsored Ads, and Pay per Click Strategies

Posted on March 7, 2010 by Gervais Group

Once the decision has been made to use search engine marketing to raise the ranking and visibility of a site, the next question asked is, “What are the best and fastest ways get results?” Considering that search engine results pages … Continue reading →

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Three Reasons to Hire a Professional SEO Consultant

Posted on March 2, 2010 by Gervais Group

Business owners usually succeed by playing to their strengths while delegating work outside their areas of expertise to others who are either more capable and/or less costly in terms of handling specific tasks. When considerations are being made as to … Continue reading →

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Keyword Research and Successful Search Engine Optimization

Posted on March 1, 2010 by Gervais Group

For some of those not working with a search engine optimization company, keyword research is a simple process of either choosing search terms with the highest traffic counts or writing down a list of terms assumed to be relevant to … Continue reading →

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Six Steps Toward Successful Search Engine Marketing

Posted on February 23, 2010 by Gervais Group

Search engine marketing, as a subset of search engine optimization, can be broken into a six step process. Whether website owners decide to take all six steps on their own or bring in a professional SEO company to assist on … Continue reading →

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SEO and Keyword Tips

Posted on February 9, 2010 by Gervais Group

As competition increases for the rankings on the front pages of the various search engines, the importance of getting search engine optimization and keywords right has never been greater. Whether you are doing your own optimization or have hired an … Continue reading →

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Professionals and Amateurs in SEO

Posted on February 2, 2010 by Gervais Group

The field of search engine optimization is can be divided into three categories; the professional SEO companies, the newcomers, and the do it yourselfers. Each of the levels of expertise can be categorized by skill levels, resources, and experience which … Continue reading →

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