How to Hire the Wrong SEO Company
The business of search engine optimization can be divided into two types of companies; The Right SEO Companies and The Wrong SEO Companies. Hire the Right Company and your site will be optimized to improve its search engine rankings, increase its visibility, and see higher targeted traffic numbers. Hire the Wrong SEO Company and you will waste time, money, and even incur damage your online business. Making the choice between the two types of SEO companies is critical but relatively easy if you know what to look for, especially from the Wrong side.
Wrong SEO companies usually play to the tune of telling perspective clients exactly what they want to hear, whether the promises can be delivered or not. Another aspect of a presentation from a Wrong SEO Company will include deliverables only attainable using tactics which can risk damage to your site and the reputation of your products and/or services. The following is short a list of what to look for from the Wrong side of SEO work:
* The approach – Spammed solicitations via email are a dead giveaway. Responding to them is an invitation to trouble, at the very least confirming that your email is valid which will result in an ever growing stream of more spam. According to Google’s Webmaster Help page, even they get solicitations such as “Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories…”
* The guarantee of a number one ranking – The only guarantee of this nature which can be delivered is one where a ridiculously long keyword (eight words, nine words) is “optimized”. The end result is that you have a phrase which is ranked number one with absolutely zero traffic. Guarantees on any type of competitive keyword or phrase are a sure sign that you are being told what you want to hear regardless of whether it will happen or not.
* Submission the thousands of search engines – While it may sound great, these types of submissions are either unnecessary or a waste of time. Think about it; beyond the major search engines are a plethora of industry specific ones. If the promised submissions happened to occur, your apple-selling website would mean nothing on a site directed at buyers of home furnishings.
* A vague list of SEO activities – As Google points out, regardless of who does it, you are responsible for the actions taken on your site. A company using Black Hat techniques such as doorway pages and keyword stuffing might initially have some success in moving you up in the search engine rankings. The biggest risk is that, should the techniques be discovered by the search engines, your site could be removed entirely from their indices. At that point your online business is effectively dead.
Avoiding the Wrong SEO Company is critical to the success of your website. To see what the Right kind of SEO Company can do for your business; call the Gervais Group today at (770) 529-2262.
