Gervais Group LLC is an internet marketing company that partners with you to innovate and continuously improve. Our results driven approach to our clients measures our success by their success. We help you to stay competitive, and our level of customer satisfaction is unmatched. Our consultancy models involve investing the necessary time and resources to learn your company, your competition, your customers and your industry. We then we bring our best ideas to the table.
In this challenging economy, you need a skilled search engine marketing company that can provide the edge you need to accomplish your goals. The Gervais Group can help you do more than just survive in your industry; we can help you thrive by applying our proven Internet marketing strategies to your products and services.
As your strategic partner, our work involves not only identifying the requirements for success, but also coming up with unique strategies that will drive the work we do for you. Our continued positive results are based on a solid and repeatable process, which leads to our success and the success of our customers.
Our expert team of programmers, web developers, web designers and copywriters possess in-depth knowledge of search engine optimization (SEO), search engine marketing (SEM) and every other aspect of online website marketing. As a premier SEO company, the Gervais Group can add real value to your company’s marketing efforts and effectively execute all of your important marketing initiatives.
To speak with a representative from our Internet marketing agency, call us today!
From IT Consulting and web design to Search Engine Optimization (SEO) and online marketing Strategies our IT consulting & SEO service covers a wide spectrum:
- IT Consulting, Business Consulting, Process Management
- Custom Web Design, Flash Web Design, Hosting, Custom PHP work, Database Management, Flash Intro
- Search Engine Optimization, SEO, Internet Marketing, Ad Banners
- Logo Design, Corporate Identity Design, Branding, Reputation Management
- Professional Content Writing including Press & News Releases
- Content Management Systems, Blogs, Message Board/Forum, Manageable Photo Gallery, Audio and Video Management Systems
- Ecommerce & Shopping Cart Websites, Payment Gateway & Merchant Accounts ,
- Custom Full IT Outsourcing Support
- Web hosting
Get Ranked On Top Search Engines
A common misunderstanding regarding search engine optimization is that doing it once is going to suffice and high page rankings will automatically follow. The reality is that SEO is an ongoing process that requires constant testing, man-hours, and analysis in order to provide the best results possible. The countless moving parts of SEO also require monitoring due to the changes in the search engine landscape and how they might apply to both you and your competition.
This is habitual search engine optimization and it requires constant attention to provide consistently superior results. The margin of keyword battles that have been won consistently and decisively may narrow. New search engines like Microsoft’s “Bing” get introduced. You add a new and unique product that can’t be optimized with the keywords you’re using currently.
- Analysis – Analysis of keywords and phrases is the foundation of successful search engine optimization. Focusing time and money on winnable searches versus highly competitive ones will prove to be more cost effective and result in a much higher return on investment. High rankings on search engine results pages from going after less competitive keywords will also occur much faster.
- Research – It’s imperative to stay current with what is working in search engine optimization. Knowing how Bing is different from Google for instance, can give you an advantage over competitors and access to new visitors. Another dynamic area is social media. Knowing how and where to maximize your optimization efforts can be the difference between success and failure. Only by doing some advance research will you be able to tell which platform will deliver optimal results as the difference in user demographics varies widely between MySpace, Facebook, and Twitter.
- Tweaking – Google provides a ton of free data. They have tools available that will tell you what keywords you are ranking for, which keywords are driving traffic to your site and which ones aren’t, which pages have been indexed, where inbound links are coming from, and where the problems are on your site. Watching for shifts in keyword tendencies, making adjustments, and making sure your site is maintained can make a huge difference in driving both new and repeat traffic to your site.
- Testing – Test everything you do in your search engine optimization efforts. What was working at one point may not always work but you won’t know it unless you’re constantly testing results. Trends may go the other way as well, where terms that haven’t tested well previously start yielding traffic and conversions as a result of higher visibility and branding efforts. Testing to see where visitors are bouncing off of the site can provide intelligence on weak areas of the site and determine where fixes are needed to make the site stickier. Additionally, testing allows the website owner to know what’s working and to concentrate resources on those areas.
SEO Company
Search engine optimization requires constant attention to provide consistently superior results. Only by making SEO a habitual practice can a website owner maximize efforts, resources, and outcomes to keep traffic and conversions growing quarter to quarter. In many cases, the work required for habitual SEO can be too prohibitive to be done properly in-house. The Gervais Group specializes in all the areas of habitual search engine optimization, generating superior results on a consistent basis.Gervais Group LLC is an SEO Company. Call Gervais Group today at (770) 529 2262.
The promise of search engine optimization is that, done properly and combined with search engine marketing, it can deliver visitors that are looking specifically for a company’s products and services using associated keyword searches. These types of visitors are highly sought after by any type of business due to the fact that they are already on the verge of changing their status to consumer as opposed to a visitor and are thus considered highly qualified. Often times these consumers have already been sold on a product and are searching for easiest way to make a purchase, whether it’s from the site or from the nearest physical location.
Search Engine Optimization
Search engine optimization (SEO) is the practice of guiding the development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected keyword phrases. For a page or site to be optimized keywords must be strategically placed in titles, meta tags, headlines, and links so that they can be found easily by the devices (aka crawlers, spiders, etc) used by search engines to read the content on a site’s web pages. Search engine optimization, to be successful, must be accompanied by search engine marketing (SEM). Search engine marketing focuses on the promotion of the company’s website and generating traffic using links from related sites, blogs, and creating relevant content.
Website development is the most important part of developing an internet presence. Without a nice looking design and a functional website, you cannot have a web presence. Finding a web development company to build a nice web site is the easy part. Unfortunately having a beautiful looking website is just not enough. It can have all of the greatest functions in the industry and that will all mean nothing if people do not visit the website. This is where web design for search engines becomes important.
Functionality Over Glamour
A lot of the flash elements and glamour that you can find on a lot of websites are not going to get you rankings in the search engines. Some programming languages such as Java Script are not supported by the search engines. While it is okay to have some of these elements, it is important not to over do it. Not only that, but you need your website to be fully functional to all of your users. Be aware, that not everyone has fast internet connections. Loading time is a big issue with a lot of websites.
When all said in done, you have a very important job when it comes to having someone build your website. You have the job of making sure you hire someone that will do it the right way. All you have to do is make sure they know what is important. If they are aware of the importance of search engines and how they work, you know they are on the right track with good web design.
Search functions are now used daily by at least 57% of people on the web, second only to checking email at 80% of daily users. Over 80% of internet users rely on search engines and directories to locate websites, products, and services on the web. The key to being one of the companies that gets found in these types of searches is search engine optimization.
The internet now has billions of pages of content and millions of people searching through millions of businesses who are, in turn, trying to connect with them. The sheer size of the amount of information to be sifted through requires the use of search engines to simplify the process. What search engine optimization does in that light is to make it easy for consumers to find your company by putting it in a position of prominence on the pages of search engines. Position on the pages of search engines is much like the old saying about the 3 most important things in real estate; location, location, and location. It’s well documented that when people search for anything on the web approximately ninety percent will look at only page one on the search engine for their keyword searches. Nine percent stop at page two. With that in mind, a website must be search engine optimized and search engine marketed to be in the top ten spots (page one) for relevant keyword searches.
Placement on page one in organic search also carries the benefit of third party validation in the minds of people searching the web. Whether subconscious or not, the validation comes from the fact that the website has made the “top ten” out of all the competitors in the field and therefore must be worthy of consideration. This is especially helpful for businesses that are not yet household names.
The practice of search engine optimization also means that the website will be optimized for the user experience as well. A visitor will decide whether to stay on a website or go elsewhere within the first three to seven seconds on the site. Optimization of the site can very quickly let that visitor know that the site has what they are looking for, that navigating to what they are searching for is fast and simple, and that they can trust your offerings enough to make a purchase or leave behind their contact information for future communication.
Gervais Group – SEO and Internet MarketingSearch engine optimization delivers benefits that pre-internet business owners could only dream of. The idea that products and services can be shopped for and purchased by a consumer without any kind of interaction with employees would have been pure fantasy at that time. Search engine optimization can now deliver an unlimited number of qualified visitors and consumers to a company’s website at a time when a good portion of the sales work is done. These visitors often arrive at the site having already done their research and have made the decision to buy. For business owners it doesn’t get any better than that. Contact Gervais Group today and let us be your seo company.
Keyword selection and usage, when incorporated using research and planning, can generate targeted visitors and increased conversion rates while taking shortcuts or operating with pre-conceived ideas on what will work can lead to a site’s underperformance and ultimate failure. Due to the required investments in time and money for effective search engine optimization of relevant keywords, many site owners attempt to do their own SEO projects and make the following mistakes:
- Getting dense on keywords – This kind of activity presents a couple of critical problems, the first being that search engines can decide that the site is “stuffed” with keywords and penalize it, resulting in a drop in rankings. The second, and most important issue is that content with overly dense keyword concentration can be awkward and amateurish, resulting in a poor user experience. Page visitors decide very quickly on whether to stay or leave, largely due to the content in front of them. Repetitive keyword use will turn an interested visitor into a departure with the click of a button thus negating any and all search engine optimization efforts.
- Making assumptions on which keywords will work – Have your SEO Companyresearch which keywords will drive visitors to the site and conversions once they have arrived. When keywords are selected by pure guesswork the end results are usually terms which are too broad, too narrow, or overly competitive. Broad search terms might generate traffic but visitors will bounce off quickly while narrow and competitive terms typically result in minimal traffic. Keyword research will find terms which can generate targeted traffic with appropriate investments of time and money.
- Impatience – Search engine optimization and marketing are time intensive endeavors which can require hundreds of hours of labor for content creation, link building, and other activities. Many site owners make the mistake of getting impatient with the process and either change strategies, start making changes to the site, or quit the project. Using search engine placement ads is a great way to get on the front page in the sponsored links section while waiting for the results in organic search.
- Letting content go stale – Search engine optimization, even after making the front pages of the search engines, is an ongoing process requiring consistently fresh content. Regardless of how great your starting content may be, it needs to be supplemented on a regular basis. The implementation of new content works both to satisfy the search engines and to keep visitors coming back to site. Neglecting to add fresh content will result in the site being ignored by search engines and visitors alike.
These are all avoidable mistakes which will continue to be made by website owners across the web. Working with an SEO Company which can provide guidance, research, and an honest appraisal of the cost and time required for a successful campaign will go a long way toward achieving the objectives you set for your website. For a free consultation on optimizing your site, call The Gervais Group at (770) 529 2262.
The Power of Going Organic (versus going Pay Per Click)
As the general sophistication level of search engine users increases, so does the proportion of searchers who favor organic search listings over sponsored and Pay-per-Click ads. This trend is gaining traction for one primary reason; that the top organic listings are perceived as being the most popular sites for the relevant keywords carrying potentially millions of quasi third party endorsements as opposed to paid ads placed by the online businesses themselves. The power of going organic over paid advertising is borne out by the following statistics:
- JupiterMedia has stated that five out of six commercial purchases which originated from search come from organic search listings. (http://www.seobook.com/archives/000422.shtml)
- As search experience for users increases, the distinction between “unbiased” organic listings versus paid advertisements becomes clearer. The result is a growing distrust of paid ads to the extent that 72.3% of search engine users indicated that they felt that Google’s organic listings were more relevant than their paid results. (http://www.iprospect.com/premiumPDFs/iProspectSurveyComplete.pdf)
- A recent study found that companies at the top of search rankings in organic search were being given brand equity by search engine users. In the study, thirty six percent of search engine users felt that companies occupying the first listing on the search engine results pages were the leaders in their respective fields.(http://www.iprospect.com/premiumPDFs/WhitePaper_2006_SearchEngineUserBehavior.pdf)
- In a study by Eyetools, it was revealed that 75% of all searches favored organic listings due to the reading habits of visitors on search engine results pages. (http://eyetools.com/research_google_eyetracking_heatmap.html)
- According to The iProspect Search Engine User Behavior Study, conducted by Jupiter Research, 80% of search engine users reported that they never click on PPC results. (http://www.iprospect.com/premiumPDFs/WhitePaper_2006_SearchEngineUserBehavior.pdf)
- The study also found that 37 percent of search engine users “associate appearance at the top of organic search results with a company’s leadership within its industry or category”.
These statistics indicate that Pay per Click and sponsored advertising are much better suited as strategies intended to support organic search engine optimization efforts. These supporting strategies can play an important role in a search engine marketing campaign, especially at its initial stages while organic traction is being developed.
