Gervais Group, LLC – Internet Marketing & SEO Company

Search engine optimization is the practice of developing search engine rankings for a website. In order to develop good search engine rankings, there are a lot of different things that must happen to an individual website. Everything about a website can be developed a specific way to increase search visibility, although it takes a lot of time and a great amount of energy and research.

A Search Engine Overview

When a search engine user goes to a specific search engine and searches for a specific keyword phrase, a listing of websites will come up in the browser. A good example of a search engine is Google (as they are the biggest and most impressive search engine). Google, MSN and Yahoo! are the big three search engines, and they all have one specific goal in mind. Their goal is to produce the most relevant results for the users of those search engines.

More than half of all Internet users take advantage of the search engines on a daily basis.  With that said, you can see why they are so important. It is the best way to find information quickly and effectively. In order to understand Search engine optimization (SEO), you will need to understand how the search engines work.

A Look Inside SEO

The practice of SEO can be very complex, but has two different main tasks to accomplish. The first is all about keywords. A keyword is a specific phrase that is searched for in the search engines. As someone that would be doing SEO, it would be their job to figure out which keywords (related to the websites topic) people search for. From there, they can pinpoint the keywords they want to rank for in the search engines.

After the keywords have been discovered, the next step would be to implement different methods to rank for these phrases. The most basic concept of SEO is to be sure that these keywords are placed throughout a website in the proper places. If they are, then that is a good first step to having good SEO on the website.

The complexity of SEO

While many think that Search Engine Optimization is just simply adding keywords to your content, it really is much more. The way your site is designed, the quality of your content, the uniqueness of your content and the amount of quality inbound links to your website are all very important factors. Along with that, there are still literally hundreds of other things that could affect search engine rankings both negatively and positively.

The search engines have secret algorithms that they use to decide what websites rank for what keywords. They have a lot of different variables that come into play and nobody knows exactly what they are. This is the main reason why SEO is such a lucrative and high demand service for SEO experts. A very big part of Search Engine Optimization is theory and guesses to what will work and what will not. There are a lot of proven facts out there about SEO, but there are also a lot of secrets. The number one rule for SEO is to simply create quality and value for the Internet. The rest will all fall into play, including search engine optimization.

Gervais Group – SEO Tips by Gervais Group an SEO Company

There is a lot of stuff out there on the internet. In July of 2008, Google announced that it had indexed over 1 trillion unique URL’s. The good news is that almost all of them are not optimized, marketed, or were designed based on any kind of market analysis. What that means is that there are almost a trillion URL’s in existence that are not producing anything of substance for their owners. Those are daunting numbers but having a productive website is not only feasible, it becomes highly likely if you’re willing to do some groundwork before you get started. Start with these six “to do’s” before you do anything else and you’ll go a long way toward building a website that is a true rarity; one that produces leads and revenues for your business.

Here’s your list:
* Determine who is going buy what you are selling – Selling the answer to a question that isn’t being asked is a sure way to burn both money and countless nights wondering why nobody is paying up for your brilliant idea. Being on the cutting edge is great as long as there’s enough demand to keep the lights on while you wait for traction. Just be sure that you’re efforts and expenditures are going to find some support, even if it’s a tiny niche at present.
* Get information on who else is already doing what you want to do – If no one else is in your space, figure out why. If you can’t figure it out revisit the cutting edge “to do” above.  If there is competition, don’t be intimidated. In fact, a little competition can provide some intelligence on what is being done well in the market you intend to serve, where opportunities exist, and validation that there is a market in the first place.
* Get your value proposition done – One of the best value propositions ever was developed in one of the most competitive businesses around. When Domino’s started saying “”You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free”, their business took off and never looked back. It’s alright if your value proposition doesn’t make it into marketing textbooks, but you still need one to differentiate your offering from everyone else.
* Learn how your market is searching for what you are selling – A “deep dive” into keyword research will be one of the factors that will maximize your return on investment. Don’t be tempted into the shortcut of thinking that the associated keywords are obvious and that you can write the list in five minutes. High traffic keywords can also be highly competitive, making it difficult and/or expensive to get to the front pages of the search engines. Going with less competitive and long tail keywords, derived from analysis, will make moving up in page rank faster and will bring more targeted traffic.
* Decide what you want visitors to do when they come to your site – Impressing a visitor is one thing, having them buy something is another. Long intro pages, special effects, and other distractions may look great but visitors will lose interest and bounce off of your site without some sort of immediate gratification. If the objective of your website is to sell products and services, make it easy and obvious to the visitor that you have what they want and how they can purchase it. Starting with the landing page, guide the visitor through the process in the simplest format necessary to get the sale. Giving them the information they need, a call to action, and straightforward navigation will go a long way toward getting conversions on your site.
The simplicity of setting up a website has lulled the vast majority of website owners into thinking that they can slap a website together and have it work miracles. It rarely works that way, but with some research and analysis you can beat the odds with a site that generates traffic, leads, and conversions.

About Gervais Group LLC  – SEO Company / Atlanta SEO / Web Design Company / Atlanta Web Design

Gervais Group LLC is a full service IT consulting company with global reach. Our company has been designed to provide state of the art results across a broad array of products and services. In our partnership with your business we only measure our performance by the success achieved by your business. We work for that success first by taking the time and effort to assess how your business operates, its objectives, and the IT solutions required to reach the full potential of your company. We’ll also provide solutions for the improvement and optimization of overall operations in the most cost effective manner possible.
Gervais Group’s analysis and implementation can then be applied to specific areas such as web design, search engine optimization (SEO), and search engine marketing and/or across your company’s infrastructure including full spectrum IT services such as consulting, strategy, governance, and process/service management. Additional services include programming, software customized to your business’ needs, information risk management, forms processing and database management.  In all cases we provide ongoing solutions management, allowing you to focus on running other critical elements of your business.
Partnering with Gervais Group LLC will provide a key component in the long term success of your business. Call us now at (770) 529 2262 for an initial assessment to maximize the potential of your business.
www.gervaisgroupllc.com