Gervais Group, LLC – Internet Marketing & SEO Company

Simply put, the content presented on your site will determine whether your site is successful or not. Create targeted, search engine optimized content and you will drive traffic to your site looking for exactly what you have to offer.  Provide compelling content which caters to the interests of your visitors and you will keep them on your site once they have arrived and motivate them to return in the future. Lastly, organize your content so that it guides your visitor through the conversion process in as simple a manner as possible and your conversion ratio could improve dramatically. The short list of rules for optimized content which will yield optimal results can be divided into the following three categories:
Writing content for the search engines:
* Define the keywords which will most efficiently drive targeted traffic to the pages on your site.
* Use specific keywords on separate pages on your site. This will assist the search engines’ crawlers determine each page’s relevance to each keyword instead of diluting relevance by throwing a kitchen sink of keywords on to a single page.
* Do not overuse or cloak keywords in the content or anywhere else on the page. These practices can get a site blacklisted, as well as create other problems (see below).
Writing content for your visitors:
* Once your keywords have been specified, work them into the flow of your content. Forcing keywords into your text will read awkwardly and give your site an amateurish feel.
* Visitors will arrive at your site with either a “What’s in it for me?” or a “Do they have what I want?” mindset. Be sure that your content can answer those questions quickly by conveying clearly that you have what they came for with content directly related to their search term.
* Make sure that your content reads well, doesn’t contain spelling and grammatical errors, and keeps your visitor interested.
* Don’t let your content go stale. Fresh, search engine optimized content keeps the crawlers happy and gives your visitors a reason to return to your site.
Guiding visitors through the conversion process:
* The AIDA formula (attention, interest, desire, action) has been around for about eighty years and is as relevant today as it was at its inception. An SEO company will start with information that grabs your visitors’ attention by using content targeted at addressing their needs. At that point you’re well on the way.
* Make sure that navigating the process is easy so that your visitors will be able to convert at any time during the process. Your “buy now”, “add to shopping cart”, and/or other conversion actions should be accessible and visible in case your visitor makes a buy decision prior to getting all the way through the process.
* Simplify your shopping cart or other conversion pages as much as possible. Once the decision has been made to buy you don’t want to overload your consumer with too many choices. An intuitive and clear path through the completion of the conversion process will eliminate dropouts due to confusion or the uncertainty of whether the consumer is making the right decision.
The decision on whether to do your own search engine optimization can include many factors including the investment of time and money and whether writing your own content is within your skill set. Talking to professionals in the field of SEO could help you determine the best option for your company. For a free initial consultation call The Gervais Group LLC at (770) 529 2262. They have a variety of packages available which can put your website on the road to success.