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	<title>Comments on: The Advantages of Long Tail Keywords</title>
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		<title>By: Alan Mitchell</title>
		<link>http://www.gervaisgroupllc.com/blog/the-advantages-of-long-tail-keywords#comment-20</link>
		<dc:creator>Alan Mitchell</dc:creator>
		<pubDate>Sun, 09 Aug 2009 23:49:02 +0000</pubDate>
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		<description>I agree that targeting long-tail searches can achieve significantly better results than chasing after the generic, short-tail searches.

I recently did some research on PPC searches containing different numbers of words (i.e. short, medium and long-tail searches), and came to similar conclusions to yourself: that long-tails often rank better because they have less competition, and that since people making long-tail searches are often further along in the buying cycle and are therefore more motivated to buy, conversion rates are often much higher.

http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/

I also found that since people making long-tail searches are typically more specific in their needs, long-tails present a great opportunity to write highly targeted and tailored ads and achieve a strong CTR. Although the research was carried out with more of a PPC focus, the general principles still apply for SEO.</description>
		<content:encoded><![CDATA[<p>I agree that targeting long-tail searches can achieve significantly better results than chasing after the generic, short-tail searches.</p>
<p>I recently did some research on PPC searches containing different numbers of words (i.e. short, medium and long-tail searches), and came to similar conclusions to yourself: that long-tails often rank better because they have less competition, and that since people making long-tail searches are often further along in the buying cycle and are therefore more motivated to buy, conversion rates are often much higher.</p>
<p><a href="http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/" rel="nofollow">http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/</a></p>
<p>I also found that since people making long-tail searches are typically more specific in their needs, long-tails present a great opportunity to write highly targeted and tailored ads and achieve a strong CTR. Although the research was carried out with more of a PPC focus, the general principles still apply for SEO.</p>
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	<item>
		<title>By: Vivalkakira</title>
		<link>http://www.gervaisgroupllc.com/blog/the-advantages-of-long-tail-keywords#comment-19</link>
		<dc:creator>Vivalkakira</dc:creator>
		<pubDate>Fri, 07 Aug 2009 19:34:09 +0000</pubDate>
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		<description>Thanks for your blog! is very interesting...</description>
		<content:encoded><![CDATA[<p>Thanks for your blog! is very interesting&#8230;</p>
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	<item>
		<title>By: Sdanektir</title>
		<link>http://www.gervaisgroupllc.com/blog/the-advantages-of-long-tail-keywords#comment-18</link>
		<dc:creator>Sdanektir</dc:creator>
		<pubDate>Thu, 06 Aug 2009 23:55:34 +0000</pubDate>
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		<description>I’m glad that after surfing the web for uch a long time I have found out this information. I’m really lucky.</description>
		<content:encoded><![CDATA[<p>I’m glad that after surfing the web for uch a long time I have found out this information. I’m really lucky.</p>
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