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Customer Relationship Management (CRM) : A database driven application utilized by companys with specific information collected about its consumers that described relationships...

SEO Company, Online Website Marketing, SEO Service... : The Gervais Group is a results-driven internet marketing company that will partner with your business to provide the most innovative an...

Services : At Gervais Group LLC, our organizational culture is based on developing our talent so that we may provide the greatest value of service...

Message from CEO : At the Gervais Group, one of America’s premier web development firms, our organizational culture was created by our collective professi...

Industries : Whatever your industry, our IT professionals can provide you with a cost effective solution that meets your business needs to create an...

About Gervais Group : Gervais Group LLC is a full service IT consulting company committed to the success of each of its clients. To that end we work as your ...

Contact Gervais Group! : Gervais Group welcome your questions and comments. Please select the type of your inquiry from the pull-down list below, fill out the r...

Gervais Group Web Marketing Portfolio : The Gervais Group provides custom website designs based on the business goals and target market of each client company with a primary f...

Careers at Gervais Group : Gervais Group LLC is always looking for high caliber professionals to join our team. If you feel you have the talent and expe...

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SEO Tips (13)

SEO Tips for What Not to Do in 2012

Published in SEO Tips

Looking back at some of the SEO news that took place in 2011, we have created a list of SEO tips for what not to do in the coming year. These are: * Don’t buy into the idea that any inbound link is good thing. Secondly, don’t subscribe to the pitches that promise thousands of inbound links within hours or days.

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SEO Tips for 2012 ^Featured

Published in SEO Tips

As Google reminded all of us last February with their “Panda/Farmer” algorithm change, search engine optimization will continue to exist in a dynamic environment where minor changes can have drastic results. The good news is that some things don’t change. To that end here are the SEO tips for 2012:

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Local Search Marketing That You Can Do Today - SEO News

Published in SEO Tips

Local search marketing has become the best and most cost effective way for businesses to reach out to targeted customers in their geographical area. As consumers have abandoned old staples such as the Yellow Pages, they have gravitated towards local search on the web in order to make decisions on where to shop, dine, and buy.

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Building a Google Friendly Website ^Featured

Published in SEO Tips

Like any business, Google attempts to provide each of its customers with an optimal user experience. In Google’s case, an optimal user experience focuses on delivering links to pages that are highly relevant to the specific search terms employed by its customers.

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Do’s and Don’ts for SEO in 2012 ^Featured

Published in SEO Tips

Let’s first take a look at what appears to be one of the major trends occurring in the algorithms used by the search engines. The heightened commitment toward providing the best user experience possible would logically increase the focus on some aspects of a website while decreasing the weight given to others facets of a site. With that in mind, here are a few do’s and a couple of don’ts…

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Improving On Site Conversions – SEO Industry News ^Featured

Published in SEO Tips

With all the time and effort spent on the SEO that drives traffic to a website, it only makes sense to maximize the conversion rate of the people that arrive. This requires many things, the most important being a fundamental knowledge in a specific aspect of selling; that of selling benefits instead of selling features. Boiled down to its most fundamental element a sale takes place because of what the…

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Incompetence and Dirty Pool in SEO

Published in SEO Tips

Failed relationships between businesses and their SEO provider usually have a bunch of common traits between them. J.C. Penney’s recent SEO problems with their provider are a high profile example of SEO gone wrong that ends up damaging a company whether it’s innocent or not. Because SEO firms can make big bucks for delivering high rankings on search engine results pages (SERPs), there’s a huge motivation for them to push…

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J.C. Penney Goes Black Hat – Internet Marketing and SEO News

Published in SEO Tips

When it was noticed that J.C Penney was outranking Samsonite’s website for the keyphrase “Samsonite carry-on luggage”, the New York Times started an investigation on how the retail store was ranked number one in Google for hundreds of other search terms as well. The retail store also held the number one ranking for other highly competitive terms like area rugs, bedding, furniture and more. Had J.C. Penney just run one…

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Jumpstart Your SEO – SEO Industry News and Techniques ^Featured

Published in SEO Tips

The search engine optimization process typically does not produce results overnight but there are several actions you can take to speed things along. Here are some of the actions that can give your search engine optimization campaign a jumpstart:

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Making The Best Out of a Small Budget For SEO – SEO Strategies and Techniques ^Featured

Published in SEO Tips

While the internet may be considered as a level playing field, the big boys are still the big boys and going head to head with them in an SEO campaign is a sure way to blow through your SEO budget without much to show for it. That being said, the great thing about the internet is that small companies don’t need to win a direct battle with a larger business…

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Maximizing the Benefits of RSS Feeds ^Featured

Published in SEO Tips

RSS, the acronym for “real simple syndication”, is an automatic feed which provides online content publishers the chance to stay in touch with their target audience on a regular basis. When visitors arrive at a website with an RSS option, they can elect to subscribe to the feed. This provides the opportunity for the site owner to send out notifications of new content to these subscribers. These outbound communications can…

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Messing With Google

Published in SEO Tips

There are always people looking to build a better mousetrap in SEO. The problem is that many of these mousetraps fall into the black hat category of SEO practices. Here are a couple of practices related to link building that game Google’s algorithm to influence the rankings on the search engine pages.

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Starting Small in Social Media ^Featured

Published in SEO Tips

When a small business owner sees a case study on the success a company like “Sprinkles” is experiencing with social media, the natural reaction is to prepare for a launch into social media hoping for the same results. The problem is that most small businesses don’t have the budget or the resources that larger companies have to participate in the full spectrum of social media sites, which number around 400.

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