Improving On Site Conversions – SEO Industry News
Friday, 17 June 2011 16:48
With all the time and effort spent on the SEO that drives traffic to a website, it only makes sense to maximize the conversion rate of the people that arrive. This requires many things, the most important being a fundamental knowledge in a specific aspect of selling; that of selling benefits instead of selling features. Boiled down to its most fundamental element a sale takes place because of what the product can do for the buyer (the benefit), not how it’s going the deliver that benefit (aka features).