Gervais Group LLC

RSS, the acronym for “real simple syndication”, is an automatic feed which provides online content publishers the chance to stay in touch with their target audience on a regular basis.  When visitors arrive at a website with an RSS option, they can elect to subscribe to the feed. This provides the opportunity for the site owner to send out notifications of new content to these subscribers. These outbound communications can then keep them in regular contact with visitors who are already familiar with the site.

While the internet may be considered as a level playing field, the big boys are still the big boys and going head to head with them in an SEO campaign is a sure way to blow through your SEO budget without much to show for it. That being said, the great thing about the internet is that small companies don’t need to win a direct battle with a larger business to build their online presence, increase brand recognition, and drive higher quality traffic to their site.

With all the time and effort spent on the SEO that drives traffic to a website, it only makes sense to maximize the conversion rate of the people that arrive. This requires many things, the most important being a fundamental knowledge in a specific aspect of selling; that of selling benefits instead of selling features. Boiled down to its most fundamental element a sale takes place because of what the product can do for the buyer (the benefit), not how it’s going the deliver that benefit (aka features).

The Gervais Group, a recognized leader in the execution of web development, internet marketing and reputation management strategies, is pleased to announce that it will be presenting two informative sessions covering the best practices in social media for businesses during Nationwide Marketing Group’s “Prime Time” conference and trade show, which starts on March 3^rd and runs through March 6^th, 2013 in Las Vegas. The presentations, titled “Establish your R.E.I.G.N. over Social Media” will provide insight and information on how companies can successfully Reach out to their target market, Engage with customers, Interact, Get feedback, and Note progress.

Topics will include:

• An Introduction to Social Media – This discussion will cover how social media works, popular misconceptions, benefits, and risks of participating on social media platforms.
• How to Develop and Execute a Customized Social Media Strategy – This section of the presentation will help businesses in their preparation, building and execution of strategies that can build their brand, improve rankings on search engine results pages, engage with new and existing customers, and more.   
• Metrics and Tools to Measure Social Media Initiatives – Information presented here will provide insights on the ways in which companies can keep their finger on the pulse of their social media initiatives.
• The next opportunities in social media – The presentation will close with a discussion of the ongoing evolution of social media and where the next opportunities for businesses will arise.

The Gervais Group, founded in 2001 and a strategic partner of the Nationwide Marketing Group, has built its industry leading reputation by delivering cost-effective and result oriented internet marketing solutions for companies across the full spectrum of business. Strategies are customized to each client company based on industry, products/services, related keywords, and a host of additional factors. Initiatives typically target the optimization of rankings on search engine results pages (SERPs), participation across a variety of social media platforms, distribution of high value content, and website design. 

Nationwide Marketing Group’s PrimeTime! Conference is held semi-annually and is attended by thousands of business owners, vendors, and dealers from across the country seeking updates on best practices, the latest industry trends, and networking. Nationwide Marketing Group members now total over 3,000 in number and generate an aggregate of $12 billion in revenues annually.

Said Jason Gervais, Senior Project Manager of the Gervais Group, “The entire team at Gervais Group is very excited about our participation with Nationwide Marketing Group at the PrimeTime event in Las Vegas”. He added, “Being asked by Nationwide to speak at the event is quite an honor and we are looking forward to presenting high value information that can take the social media initiatives of those in attendance to the next level”.

Presentations by the Gervais Group at the conference are scheduled for Monday, March 4^th from 7:30am to 8:45am and Tuesday, March 5^th from 9:00am to 10:15.

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The Gervais Group, located in Atlanta, Ga., specializes in delivering internet marketing, brand building, and reputation management solutions to businesses of all sizes across the full spectrum of industry. For more information, visit http://www.gervaisgroupllc.com/ 

Here’s the thing. Building the finest website the world has ever seen just isn’t enough. Unless you’re passing out business cards by the thousands, you’re going to need some SEO marketing and maybe a lot of it. Seo marketing starts with the selection of keywords and keyphrases possessing 3 characteristics:

1) There isn’t a ton of competition for the keywords – This is a bit of a “Goldilocks” situation where you want some competition to indicate traffic, just not too much of it.

The Penguin Update hit many high-ranking sites after determining that high percentages of their inbound links were coming from link farms and sites that had no relevance to them. Some websites that were hit by the update saw their listings plummet from the first page of the search engine results pages (SERPs) to depths of 50 to 60 pages. Websites found to be excessively abusive were delisted by Google, never to be seen on a SERP again.

Within the last 18 months Google has released two algorithm updates that left most websites alone but rocked the world of others. Each update targeted different forms of spammy practices that were being used by a relatively small percentage of websites to manipulate rankings on the search engine results pages (SERPs). While the algorithm updates were dissected endlessly across the web, there are three main takeaways from the combination of Panda and Penguin.