Gervais Group LLC

There are always people looking to build a better mousetrap in SEO. The problem is that many of these mousetraps fall into the black hat category of SEO practices. Here are a couple of practices related to link building that game Google’s algorithm to influence the rankings on the search engine pages.

The primary goal of all online marketing strategies is to end up with a front page search engine ranking at minimum and number one ranking if at all possible. The one thing that these strategies have in common is that information must be published to the web on a consistent basis to a variety of channels. What separates the wheat from the chaff lies in the value of the published information and where it is posted.

Let’s first take a look at what appears to be one of the major trends occurring in the algorithms used by the search engines. The heightened commitment toward providing the best user experience possible would logically increase the focus on some aspects of a website while decreasing the weight given to others facets of a site. With that in mind, here are a few do’s and a couple of don’ts for SEO in 2012.

Like any business, Google attempts to provide each of its customers with an optimal user experience. In Google’s case, an optimal user experience focuses on delivering links to pages that are highly relevant to the specific search terms employed by its customers.

As Google reminded all of us last February with their “Panda/Farmer” algorithm change, search engine optimization will continue to exist in a dynamic environment where minor changes can have drastic results. The good news is that some things don’t change. To that end here are the SEO tips for 2012: