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Customer Relationship Management (CRM) : A database driven application utilized by companys with specific information collected about its consumers that described relationships...

SEO Company, Online Website Marketing, SEO Service... : The Gervais Group is a results-driven internet marketing company that will partner with your business to provide the most innovative an...

Services : At Gervais Group LLC, our organizational culture is based on developing our talent so that we may provide the greatest value of service...

Message from CEO : At the Gervais Group, one of America’s premier web development firms, our organizational culture was created by our collective professi...

Industries : Whatever your industry, our IT professionals can provide you with a cost effective solution that meets your business needs to create an...

About Gervais Group : Gervais Group LLC is a full service IT consulting company committed to the success of each of its clients. To that end we work as your ...

Contact Gervais Group! : Gervais Group welcome your questions and comments. Please select the type of your inquiry from the pull-down list below, fill out the r...

Gervais Group Web Marketing Portfolio : The Gervais Group provides custom website designs based on the business goals and target market of each client company with a primary f...

Careers at Gervais Group : Gervais Group LLC is always looking for high caliber professionals to join our team. If you feel you have the talent and expe...

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J.C. Penney Goes Black Hat – Internet Marketing and SEO News

Monday, 27 June 2011 16:02

When it was noticed that J.C Penney was outranking Samsonite’s website for the keyphrase “Samsonite carry-on luggage”, the New York Times started an investigation on how the retail store was ranked number one in Google for hundreds of other search terms as well. The retail store also held the number one ranking for other highly competitive terms like area rugs, bedding, furniture and more. Had J.C. Penney just run one of the best SEO campaigns ever? Or was it something much less than that?