Gervais Group LLC

Developing your website marketing strategy will ultimately decide the level of success of your online endeavors. Let’s face it, with millions or billions of websites out there, how is anyone going to find you? The key lies in the planning and execution of your website marketing strategy.  

Despite having built a gorgeous website full of valuable content for your existing and potential customers, your work isn’t done yet. Search engine friendly website design is your next objective, a necessary step if you plan on having any kind of visibility on the search engines. The following website design tips will help to both improve your site and increase your rankings with the search engines.

Trying to guess what changes might occur in the search engine algorithms always makes for an interesting conversation but it gets a little dicier for those that base their online marketing strategies on those anticipated changes. So, instead of trying to outguess the powers that be, focus on the “known’s” that exist in today’s algorithms.

Let’s first take a look at what appears to be one of the major trends occurring in the algorithms used by the search engines. The heightened commitment toward providing the best user experience possible would logically increase the focus on some aspects of a website while decreasing the weight given to others facets of a site. With that in mind, here are a few do’s and a couple of don’ts for SEO in 2012.