Gervais Group LLC

RSS, the acronym for “real simple syndication”, is an automatic feed which provides online content publishers the chance to stay in touch with their target audience on a regular basis.  When visitors arrive at a website with an RSS option, they can elect to subscribe to the feed. This provides the opportunity for the site owner to send out notifications of new content to these subscribers. These outbound communications can then keep them in regular contact with visitors who are already familiar with the site.

Let’s first take a look at what appears to be one of the major trends occurring in the algorithms used by the search engines. The heightened commitment toward providing the best user experience possible would logically increase the focus on some aspects of a website while decreasing the weight given to others facets of a site. With that in mind, here are a few do’s and a couple of don’ts for SEO in 2012.

As Google reminded all of us last February with their “Panda/Farmer” algorithm change, search engine optimization will continue to exist in a dynamic environment where minor changes can have drastic results. The good news is that some things don’t change. To that end here are the SEO tips for 2012: