Maximizing the Benefits of RSS Feeds
Friday, 15 July 2011 15:33
RSS, the acronym for “real simple syndication”, is an automatic feed which provides online content publishers the chance to stay in touch with their target audience on a regular basis. When visitors arrive at a website with an RSS option, they can elect to subscribe to the feed. This provides the opportunity for the site owner to send out notifications of new content to these subscribers. These outbound communications can then keep them in regular contact with visitors who are already familiar with the site.
J.C. Penney Goes Black Hat – Internet Marketing and SEO News
Monday, 27 June 2011 16:02
When it was noticed that J.C Penney was outranking Samsonite’s website for the keyphrase “Samsonite carry-on luggage”, the New York Times started an investigation on how the retail store was ranked number one in Google for hundreds of other search terms as well. The retail store also held the number one ranking for other highly competitive terms like area rugs, bedding, furniture and more. Had J.C. Penney just run one of the best SEO campaigns ever? Or was it something much less than that?