Gervais Group LLC

Avoiding the common mistakes made by many who build their own websites can save you a ton of time and money. By following a couple website design basics you can get started quickly, efficiently, and start generating traffic and conversions as quickly as possible.

Here are a few website design basics to keep in mind while you get started:

Failed relationships between businesses and their SEO provider usually have a bunch of common traits between them. J.C. Penney’s recent SEO problems with their provider are a high profile example of SEO gone wrong that ends up damaging a company whether it’s innocent or not. Because SEO firms can make big bucks for delivering high rankings on search engine results pages (SERPs), there’s a huge motivation for them to push the boundaries of fair play either a little or a lot. If rankings are happening, it’s often the case of “don’t ask – don’t tell” regarding how exactly the high rankings are being achieved.

With all the time and effort spent on the SEO that drives traffic to a website, it only makes sense to maximize the conversion rate of the people that arrive. This requires many things, the most important being a fundamental knowledge in a specific aspect of selling; that of selling benefits instead of selling features. Boiled down to its most fundamental element a sale takes place because of what the product can do for the buyer (the benefit), not how it’s going the deliver that benefit (aka features).

Like any business, Google attempts to provide each of its customers with an optimal user experience. In Google’s case, an optimal user experience focuses on delivering links to pages that are highly relevant to the specific search terms employed by its customers.