Gervais Group LLC

Developing your website marketing strategy will ultimately decide the level of success of your online endeavors. Let’s face it, with millions or billions of websites out there, how is anyone going to find you? The key lies in the planning and execution of your website marketing strategy.  

Avoiding the common mistakes made by many who build their own websites can save you a ton of time and money. By following a couple website design basics you can get started quickly, efficiently, and start generating traffic and conversions as quickly as possible.

Here are a few website design basics to keep in mind while you get started:

There are always people looking to build a better mousetrap in SEO. The problem is that many of these mousetraps fall into the black hat category of SEO practices. Here are a couple of practices related to link building that game Google’s algorithm to influence the rankings on the search engine pages.

Let’s run down the things you should do and the things you shouldn’t do with your website design.

The Do’s:

* Check that your website is compatible with the major browsers. These include IE, Firefox, Opera, Safari and Chrome.
* Simplify your website design as much as possible. Taking a “kitchen sink” approach makes for a cluttered appearance and confusing navigation.

RSS, the acronym for “real simple syndication”, is an automatic feed which provides online content publishers the chance to stay in touch with their target audience on a regular basis.  When visitors arrive at a website with an RSS option, they can elect to subscribe to the feed. This provides the opportunity for the site owner to send out notifications of new content to these subscribers. These outbound communications can then keep them in regular contact with visitors who are already familiar with the site.

When it was noticed that J.C Penney was outranking Samsonite’s website for the keyphrase “Samsonite carry-on luggage”, the New York Times started an investigation on how the retail store was ranked number one in Google for hundreds of other search terms as well. The retail store also held the number one ranking for other highly competitive terms like area rugs, bedding, furniture and more. Had J.C. Penney just run one of the best SEO campaigns ever? Or was it something much less than that?

Like any business, Google attempts to provide each of its customers with an optimal user experience. In Google’s case, an optimal user experience focuses on delivering links to pages that are highly relevant to the specific search terms employed by its customers.