Here are a few things small businesses and website owners can do to maximize a small SEO budget and make the most of their internet marketing efforts:
* Optimize for the locals – While a brand like Nordstrom is likely to be searched by its name, plenty of people use search terms which combine the desired item with a location. A vintage clothing store could then see search engine rankings for a term like “vintage clothing Newport Beach”. The search engines have expanded local search as well so make sure to claim and optimize your business on these as well.
* Get mobile – Smartphone users love sites like Foursquare and Gowalla and mobile SEO is the next wave so why not get on now. Not only are these sites a great way to stay in touch with existing customers, they’re a great way to have them promote your business with “bring a friend” promotions.
* Go with long tail keywords – Long tail keywords deliver less traffic than shorter search terms but the traffic that does arrive will be highly targeted and closer to making a purchase. Using a clothing store as an example, someone searching for a type of clothing, a brand, and a location is probably close to buying that item. A long tail keyword in this instance might look like “Hurley men’s board shorts Newport Beach”. That type of search signifies that the buyer has made a decision and is just trying to find out where the item can be found.
By picking your SEO battles you can win with search terms and strategies that drive targeted traffic that wants to buy your products/services. It can also be done on a small budget. For more on SEO on a budget, visit: Best SEO Companies or call (800) 381-9358.