Gervais Group LLC

There are always people looking to build a better mousetrap in SEO. The problem is that many of these mousetraps fall into the black hat category of SEO practices. Here are a couple of practices related to link building that game Google’s algorithm to influence the rankings on the search engine pages.

The primary goal of all online marketing strategies is to end up with a front page search engine ranking at minimum and number one ranking if at all possible. The one thing that these strategies have in common is that information must be published to the web on a consistent basis to a variety of channels. What separates the wheat from the chaff lies in the value of the published information and where it is posted.

The Gervais group is pleased to announce the initiation of its internship program for college students who seek to advance their skills across a variety of applications in IT, internet marketing, web design, and more. Interns who accepted into the program will work closely with a variety of experienced professionals on the team at the Gervais Group deploying real world strategies, techniques, and tactics across the full spectrum of the services offered by the Gervais Group.

Since its founding in 2001, the Gervais Group has lived by its mission of reaching stated objectives in all of its internet-based initiatives in a cost-effective manner that also provides a solid return on investment for its clients. The firm’s team of professionals consistently provides innovative solutions that keep clients ahead of the curve in terms of search engine optimization, web design, internet marketing and all the other web-based services provided by the firm.

The Gervais Group is now positioning itself to deliver additional benefits to its clients from the next generation of opportunities arising from the ongoing evolution of the internet including local search, mobile search, social media platforms, contextual advertising and changes in the wide variety of methodologies that search engines use to determine rankings for websites on their results pages. Working to capitalize on these new opportunities with a team of experienced professionals will be one of the primary benefits that interns who are accepted into the program at the Gervais Group will experience.

“As the opportunities for employment in the digital economy continue to increase, we want to extend our hand to college students seeking to enter this dynamic field”, said Jason Gervais, Senior Project Manager at the Gervais Group. He added, “We’re confident that the students who are accepted for internships will benefit in a number of different ways by working with our experienced team of professionals.”

The explosive growth of the Gervais group’s core businesses also provides interns with the potential to be hired after serving their internships. “We will be looking for talented people as the Gervais Group continues to grow and we would be elated to see that talent emerge from our internship program,” said Mr. Gervais.

The Gervais Group, located in Atlanta, Ga., specializes in delivering internet marketing, brand building, and reputation management solutions to businesses of all sizes across the full spectrum of industry. For more information, visit http://www.gervaisgroupllc.com/

Press release distributed by Gervais Group. See original press release at https://www.gervaisgroupllc.com/newsroom.html

Let’s first take a look at what appears to be one of the major trends occurring in the algorithms used by the search engines. The heightened commitment toward providing the best user experience possible would logically increase the focus on some aspects of a website while decreasing the weight given to others facets of a site. With that in mind, here are a few do’s and a couple of don’ts for SEO in 2012.

Like any business, Google attempts to provide each of its customers with an optimal user experience. In Google’s case, an optimal user experience focuses on delivering links to pages that are highly relevant to the specific search terms employed by its customers.

As Google reminded all of us last February with their “Panda/Farmer” algorithm change, search engine optimization will continue to exist in a dynamic environment where minor changes can have drastic results. The good news is that some things don’t change. To that end here are the SEO tips for 2012:

The primary purpose of SEO efforts is to improve the visibility of a website on search engines which in turn drives an ever increasing amount of qualified traffic to that website. On-site SEO then leads visitors to some sort of "conversion" where contact information is left, a phone call is made to the company, or a purchase is made. The challenge is that visitors arrive on the site seeking information (content) that adds value while being relevant to the their search terms, a determination that takes somewhere between three and seven seconds.

The danger of making search engine optimization mistakes, especially after the rollout of Google's Panda and Penguin algorithm updates, has implications beyond failing to drive visitors to your site. Fall in with the wrong scheme now and you might see your site being delisted for manipulative or abusive practices.

Here is a list of mistakes to avoid while building your next SEO campaign

With their two recent algorithm updates, Google has taken steps to counter abusive practices designed to manipulate rankings on the search engine results pages (SERPs). The targeted practices violate Google's "Webmaster Guidelines" and sites found to be using them either saw their rankings fall precipitously or disappear after being removed from Google's index.

Surprisingly, some of the practices that Google detected and punished are still being used by webmasters/websites at the risk of severe consequences. For some, use of these blacklisted activities on a website can be purely unintentional or unknown to them. Either way, the penalties can be severe.

The Penguin Update hit many high-ranking sites after determining that high percentages of their inbound links were coming from link farms and sites that had no relevance to them. Some websites that were hit by the update saw their listings plummet from the first page of the search engine results pages (SERPs) to depths of 50 to 60 pages. Websites found to be excessively abusive were delisted by Google, never to be seen on a SERP again.